Fitmate Adoption

Adoption report · last 180 days

Live
Generated 2026-11-05 01:28 UTC
Refreshes every 15 min
Signups Every account ever created, deleted ones included. “Live” is what is left today.
2,204
2,118 live · 86 deleted
New this week Accounts created in the last 7 days — a rolling window, not the calendar week.
0
34 in 30 days
Monthly actives MAU, WAU and DAU: distinct people who did something in the last 30, 7 or 1 day. “Something” is any action — a post, a comment, a respect, a follow, joining an event — not just opening the app. All three are rolling windows, so one person counts in each of them.
134
DAU 0 · WAU 0
Stickiness Of the people who showed up this month, the share who show up on an average day. It answers “is this a habit or an occasional visit?”. Around 10% is loose, 20% is solid, 50%+ is daily-habit territory.
0%
DAU ÷ MAU
Activated Share of signups who ever did something beyond creating the account. The rest registered and never came back.
89.5%
took any action
Habitual Share of signups active on at least 5 separate days — people for whom the app became a routine rather than a one-off.
14.7%
5+ active days
Week-1 retention Of the people who signed up in a given week, the share still active the week after. A cohort is one such intake; this averages them all.
12.2%
average across cohorts
Churned People with an account who have done nothing for 60 days. Not deleted — they can come back, and the growth panel counts them as resurrected if they do.
1,538
60+ days idle

Acquisition

Signups over time

Is acquisition growing?

Signups7-day average· latest 0
0510152002 Jun28 Jun24 Jul19 Aug14 Sep10 Oct05 Nov10 May — Signups 17, 7-day average 10.411 May — Signups 8, 7-day average 10.412 May — Signups 9, 7-day average 10.413 May — Signups 6, 7-day average 8.914 May — Signups 7, 7-day average 8.415 May — Signups 3, 7-day average 7.616 May — Signups 7, 7-day average 8.117 May — Signups 5, 7-day average 6.418 May — Signups 2, 7-day average 5.619 May — Signups 11, 7-day average 5.920 May — Signups 6, 7-day average 5.921 May — Signups 4, 7-day average 5.422 May — Signups 4, 7-day average 5.623 May — Signups 6, 7-day average 5.424 May — Signups 6, 7-day average 5.625 May — Signups 5, 7-day average 626 May — Signups 5, 7-day average 5.127 May — Signups 9, 7-day average 5.628 May — Signups 5, 7-day average 5.729 May — Signups 5, 7-day average 5.930 May — Signups 2, 7-day average 5.331 May — Signups 7, 7-day average 5.401 Jun — Signups 2, 7-day average 502 Jun — Signups 2, 7-day average 4.603 Jun — Signups 5, 7-day average 404 Jun — Signups 4, 7-day average 3.905 Jun — Signups 3, 7-day average 3.606 Jun — Signups 9, 7-day average 4.607 Jun — Signups 6, 7-day average 4.408 Jun — Signups 3, 7-day average 4.609 Jun — Signups 3, 7-day average 4.710 Jun — Signups 4, 7-day average 4.611 Jun — Signups 1, 7-day average 4.112 Jun — Signups 1, 7-day average 3.913 Jun — Signups 3, 7-day average 314 Jun — Signups 3, 7-day average 2.615 Jun — Signups 4, 7-day average 2.716 Jun — Signups 6, 7-day average 3.117 Jun — Signups 4, 7-day average 3.118 Jun — Signups 4, 7-day average 3.619 Jun — Signups 1, 7-day average 3.620 Jun — Signups 1, 7-day average 3.321 Jun — Signups 3, 7-day average 3.322 Jun — Signups 2, 7-day average 323 Jun — Signups 3, 7-day average 2.624 Jun — Signups 0, 7-day average 225 Jun — Signups 2, 7-day average 1.726 Jun — Signups 3, 7-day average 227 Jun — Signups 2, 7-day average 2.128 Jun — Signups 3, 7-day average 2.129 Jun — Signups 2, 7-day average 2.130 Jun — Signups 1, 7-day average 1.901 Jul — Signups 8, 7-day average 302 Jul — Signups 3, 7-day average 3.103 Jul — Signups 2, 7-day average 304 Jul — Signups 4, 7-day average 3.305 Jul — Signups 6, 7-day average 3.706 Jul — Signups 5, 7-day average 4.107 Jul — Signups 3, 7-day average 4.408 Jul — Signups 1, 7-day average 3.409 Jul — Signups 2, 7-day average 3.310 Jul — Signups 7, 7-day average 411 Jul — Signups 8, 7-day average 4.612 Jul — Signups 3, 7-day average 4.113 Jul — Signups 0, 7-day average 3.414 Jul — Signups 3, 7-day average 3.415 Jul — Signups 6, 7-day average 4.116 Jul — Signups 2, 7-day average 4.117 Jul — Signups 5, 7-day average 3.918 Jul — Signups 7, 7-day average 3.719 Jul — Signups 3, 7-day average 3.720 Jul — Signups 6, 7-day average 4.621 Jul — Signups 3, 7-day average 4.622 Jul — Signups 3, 7-day average 4.123 Jul — Signups 1, 7-day average 424 Jul — Signups 4, 7-day average 3.925 Jul — Signups 1, 7-day average 326 Jul — Signups 6, 7-day average 3.427 Jul — Signups 4, 7-day average 3.128 Jul — Signups 5, 7-day average 3.429 Jul — Signups 3, 7-day average 3.430 Jul — Signups 3, 7-day average 3.731 Jul — Signups 3, 7-day average 3.601 Aug — Signups 3, 7-day average 3.902 Aug — Signups 9, 7-day average 4.303 Aug — Signups 9, 7-day average 504 Aug — Signups 3, 7-day average 4.705 Aug — Signups 8, 7-day average 5.406 Aug — Signups 10, 7-day average 6.407 Aug — Signups 3, 7-day average 6.408 Aug — Signups 4, 7-day average 6.609 Aug — Signups 6, 7-day average 6.110 Aug — Signups 8, 7-day average 611 Aug — Signups 12, 7-day average 7.312 Aug — Signups 3, 7-day average 6.613 Aug — Signups 8, 7-day average 6.314 Aug — Signups 2, 7-day average 6.115 Aug — Signups 4, 7-day average 6.116 Aug — Signups 9, 7-day average 6.617 Aug — Signups 3, 7-day average 5.918 Aug — Signups 9, 7-day average 5.419 Aug — Signups 2, 7-day average 5.320 Aug — Signups 6, 7-day average 521 Aug — Signups 13, 7-day average 6.622 Aug — Signups 5, 7-day average 6.723 Aug — Signups 8, 7-day average 6.624 Aug — Signups 6, 7-day average 725 Aug — Signups 7, 7-day average 6.726 Aug — Signups 8, 7-day average 7.627 Aug — Signups 5, 7-day average 7.428 Aug — Signups 7, 7-day average 6.629 Aug — Signups 2, 7-day average 6.130 Aug — Signups 7, 7-day average 631 Aug — Signups 2, 7-day average 5.401 Sep — Signups 5, 7-day average 5.102 Sep — Signups 6, 7-day average 4.903 Sep — Signups 3, 7-day average 4.604 Sep — Signups 5, 7-day average 4.305 Sep — Signups 3, 7-day average 4.406 Sep — Signups 0, 7-day average 3.407 Sep — Signups 8, 7-day average 4.308 Sep — Signups 4, 7-day average 4.109 Sep — Signups 2, 7-day average 3.610 Sep — Signups 4, 7-day average 3.711 Sep — Signups 5, 7-day average 3.712 Sep — Signups 4, 7-day average 3.913 Sep — Signups 3, 7-day average 4.314 Sep — Signups 5, 7-day average 3.915 Sep — Signups 6, 7-day average 4.116 Sep — Signups 3, 7-day average 4.317 Sep — Signups 4, 7-day average 4.318 Sep — Signups 8, 7-day average 4.719 Sep — Signups 1, 7-day average 4.320 Sep — Signups 2, 7-day average 4.121 Sep — Signups 2, 7-day average 3.722 Sep — Signups 5, 7-day average 3.623 Sep — Signups 3, 7-day average 3.624 Sep — Signups 3, 7-day average 3.425 Sep — Signups 1, 7-day average 2.426 Sep — Signups 3, 7-day average 2.727 Sep — Signups 2, 7-day average 2.728 Sep — Signups 2, 7-day average 2.729 Sep — Signups 3, 7-day average 2.430 Sep — Signups 4, 7-day average 2.601 Oct — Signups 4, 7-day average 2.702 Oct — Signups 3, 7-day average 303 Oct — Signups 0, 7-day average 2.604 Oct — Signups 4, 7-day average 2.905 Oct — Signups 2, 7-day average 2.906 Oct — Signups 7, 7-day average 3.407 Oct — Signups 8, 7-day average 408 Oct — Signups 4, 7-day average 409 Oct — Signups 2, 7-day average 3.910 Oct — Signups 2, 7-day average 4.111 Oct — Signups 1, 7-day average 3.712 Oct — Signups 5, 7-day average 4.113 Oct — Signups 3, 7-day average 3.614 Oct — Signups 4, 7-day average 315 Oct — Signups 4, 7-day average 316 Oct — Signups 0, 7-day average 2.717 Oct — Signups 0, 7-day average 2.418 Oct — Signups 0, 7-day average 2.319 Oct — Signups 0, 7-day average 1.620 Oct — Signups 0, 7-day average 1.121 Oct — Signups 0, 7-day average 0.622 Oct — Signups 0, 7-day average 023 Oct — Signups 0, 7-day average 024 Oct — Signups 1, 7-day average 0.125 Oct — Signups 0, 7-day average 0.126 Oct — Signups 0, 7-day average 0.127 Oct — Signups 0, 7-day average 0.128 Oct — Signups 0, 7-day average 0.129 Oct — Signups 0, 7-day average 0.130 Oct — Signups 0, 7-day average 0.131 Oct — Signups 0, 7-day average 001 Nov — Signups 0, 7-day average 002 Nov — Signups 0, 7-day average 003 Nov — Signups 0, 7-day average 004 Nov — Signups 0, 7-day average 005 Nov — Signups 0, 7-day average 0

Cumulative to date: 2,204 accounts.

Table view
DaySignups7-day avgCumulative
2026-11-05002,204
2026-11-04002,204
2026-11-03002,204
2026-11-02002,204
2026-11-01002,204
2026-10-31002,204
2026-10-3000.12,204
2026-10-2900.12,204
2026-10-2800.12,204
2026-10-2700.12,204
2026-10-2600.12,204
2026-10-2500.12,204
2026-10-2410.12,204
2026-10-23002,203
2026-10-22002,203
2026-10-2100.62,203
2026-10-2001.12,203
2026-10-1901.62,203
2026-10-1802.32,203
2026-10-1702.42,203
2026-10-1602.72,203
2026-10-15432,203
2026-10-14432,199
2026-10-1333.62,195
2026-10-1254.12,192
2026-10-1113.72,187
2026-10-1024.12,186
2026-10-0923.92,184
2026-10-08442,182
2026-10-07842,178

Where signups come from

Which channel is carrying acquisition?

EmailAppleFacebookUnknown
012.52537.55025 May15 Jun06 Jul27 Jul17 Aug07 Sep28 Sep19 Oct11 May — Email 26, Apple 6, Facebook 11, Unknown 211 May — Email 26, Apple 6, Facebook 11, Unknown 211 May — Email 26, Apple 6, Facebook 11, Unknown 211 May — Email 26, Apple 6, Facebook 11, Unknown 218 May — Email 17, Apple 5, Facebook 15, Unknown 218 May — Email 17, Apple 5, Facebook 15, Unknown 218 May — Email 17, Apple 5, Facebook 15, Unknown 218 May — Email 17, Apple 5, Facebook 15, Unknown 225 May — Email 16, Apple 5, Facebook 16, Unknown 125 May — Email 16, Apple 5, Facebook 16, Unknown 125 May — Email 16, Apple 5, Facebook 16, Unknown 125 May — Email 16, Apple 5, Facebook 16, Unknown 101 Jun — Email 21, Apple 4, Facebook 5, Unknown 101 Jun — Email 21, Apple 4, Facebook 5, Unknown 101 Jun — Email 21, Apple 4, Facebook 5, Unknown 101 Jun — Email 21, Apple 4, Facebook 5, Unknown 108 Jun — Email 9, Apple 1, Facebook 8, Unknown 008 Jun — Email 9, Apple 1, Facebook 8, Unknown 008 Jun — Email 9, Apple 1, Facebook 8, Unknown 015 Jun — Email 8, Apple 5, Facebook 9, Unknown 115 Jun — Email 8, Apple 5, Facebook 9, Unknown 115 Jun — Email 8, Apple 5, Facebook 9, Unknown 115 Jun — Email 8, Apple 5, Facebook 9, Unknown 122 Jun — Email 6, Apple 3, Facebook 4, Unknown 222 Jun — Email 6, Apple 3, Facebook 4, Unknown 222 Jun — Email 6, Apple 3, Facebook 4, Unknown 222 Jun — Email 6, Apple 3, Facebook 4, Unknown 229 Jun — Email 13, Apple 4, Facebook 7, Unknown 229 Jun — Email 13, Apple 4, Facebook 7, Unknown 229 Jun — Email 13, Apple 4, Facebook 7, Unknown 229 Jun — Email 13, Apple 4, Facebook 7, Unknown 206 Jul — Email 14, Apple 3, Facebook 9, Unknown 306 Jul — Email 14, Apple 3, Facebook 9, Unknown 306 Jul — Email 14, Apple 3, Facebook 9, Unknown 306 Jul — Email 14, Apple 3, Facebook 9, Unknown 313 Jul — Email 11, Apple 5, Facebook 10, Unknown 013 Jul — Email 11, Apple 5, Facebook 10, Unknown 013 Jul — Email 11, Apple 5, Facebook 10, Unknown 020 Jul — Email 17, Apple 0, Facebook 4, Unknown 320 Jul — Email 17, Apple 0, Facebook 4, Unknown 320 Jul — Email 17, Apple 0, Facebook 4, Unknown 327 Jul — Email 19, Apple 3, Facebook 7, Unknown 127 Jul — Email 19, Apple 3, Facebook 7, Unknown 127 Jul — Email 19, Apple 3, Facebook 7, Unknown 127 Jul — Email 19, Apple 3, Facebook 7, Unknown 103 Aug — Email 20, Apple 3, Facebook 20, Unknown 003 Aug — Email 20, Apple 3, Facebook 20, Unknown 003 Aug — Email 20, Apple 3, Facebook 20, Unknown 010 Aug — Email 15, Apple 10, Facebook 20, Unknown 110 Aug — Email 15, Apple 10, Facebook 20, Unknown 110 Aug — Email 15, Apple 10, Facebook 20, Unknown 110 Aug — Email 15, Apple 10, Facebook 20, Unknown 117 Aug — Email 29, Apple 6, Facebook 10, Unknown 117 Aug — Email 29, Apple 6, Facebook 10, Unknown 117 Aug — Email 29, Apple 6, Facebook 10, Unknown 117 Aug — Email 29, Apple 6, Facebook 10, Unknown 124 Aug — Email 25, Apple 7, Facebook 10, Unknown 024 Aug — Email 25, Apple 7, Facebook 10, Unknown 024 Aug — Email 25, Apple 7, Facebook 10, Unknown 031 Aug — Email 11, Apple 6, Facebook 7, Unknown 031 Aug — Email 11, Apple 6, Facebook 7, Unknown 031 Aug — Email 11, Apple 6, Facebook 7, Unknown 007 Sep — Email 18, Apple 5, Facebook 7, Unknown 007 Sep — Email 18, Apple 5, Facebook 7, Unknown 007 Sep — Email 18, Apple 5, Facebook 7, Unknown 014 Sep — Email 15, Apple 3, Facebook 11, Unknown 014 Sep — Email 15, Apple 3, Facebook 11, Unknown 014 Sep — Email 15, Apple 3, Facebook 11, Unknown 021 Sep — Email 14, Apple 2, Facebook 3, Unknown 021 Sep — Email 14, Apple 2, Facebook 3, Unknown 021 Sep — Email 14, Apple 2, Facebook 3, Unknown 028 Sep — Email 9, Apple 1, Facebook 10, Unknown 028 Sep — Email 9, Apple 1, Facebook 10, Unknown 028 Sep — Email 9, Apple 1, Facebook 10, Unknown 005 Oct — Email 16, Apple 3, Facebook 5, Unknown 205 Oct — Email 16, Apple 3, Facebook 5, Unknown 205 Oct — Email 16, Apple 3, Facebook 5, Unknown 205 Oct — Email 16, Apple 3, Facebook 5, Unknown 212 Oct — Email 8, Apple 2, Facebook 6, Unknown 012 Oct — Email 8, Apple 2, Facebook 6, Unknown 012 Oct — Email 8, Apple 2, Facebook 6, Unknown 019 Oct — Email 1, Apple 0, Facebook 0, Unknown 0

“Unknown” means the auth row is gone — the account was deleted.

Table view
WeekEmailAppleFacebookUnknown
2026-10-191000
2026-10-128260
2026-10-0516352
2026-09-2891100
2026-09-2114230
2026-09-14153110
2026-09-0718570
2026-08-3111670
2026-08-24257100
2026-08-17296101
2026-08-101510201
2026-08-03203200
2026-07-2719371
2026-07-2017043
2026-07-13115100
2026-07-0614393
2026-06-2913472
2026-06-226342
2026-06-158591
2026-06-089180
2026-06-0121451
2026-05-25165161
2026-05-18175152
2026-05-11266112

Engagement

Active user base

How many people are actually using it?

DAU· 0WAU· 0MAU· 134
012525037550002 Jun28 Jun24 Jul19 Aug14 Sep10 Oct05 Nov10 May — DAU 30, WAU 167, MAU 46311 May — DAU 36, WAU 178, MAU 46612 May — DAU 41, WAU 171, MAU 46713 May — DAU 21, WAU 158, MAU 46814 May — DAU 22, WAU 157, MAU 47215 May — DAU 20, WAU 154, MAU 47316 May — DAU 23, WAU 144, MAU 46917 May — DAU 9, WAU 130, MAU 46518 May — DAU 19, WAU 119, MAU 45519 May — DAU 41, WAU 118, MAU 46120 May — DAU 39, WAU 127, MAU 46621 May — DAU 19, WAU 124, MAU 45622 May — DAU 29, WAU 124, MAU 46023 May — DAU 21, WAU 120, MAU 46224 May — DAU 28, WAU 125, MAU 45625 May — DAU 13, WAU 125, MAU 45326 May — DAU 32, WAU 125, MAU 44027 May — DAU 39, WAU 126, MAU 44028 May — DAU 22, WAU 131, MAU 42729 May — DAU 22, WAU 127, MAU 42530 May — DAU 18, WAU 122, MAU 40931 May — DAU 21, WAU 122, MAU 40001 Jun — DAU 9, WAU 120, MAU 39402 Jun — DAU 20, WAU 113, MAU 38603 Jun — DAU 25, WAU 103, MAU 38604 Jun — DAU 12, WAU 98, MAU 37905 Jun — DAU 21, WAU 96, MAU 36806 Jun — DAU 32, WAU 105, MAU 36807 Jun — DAU 19, WAU 106, MAU 36508 Jun — DAU 8, WAU 102, MAU 35909 Jun — DAU 11, WAU 95, MAU 34710 Jun — DAU 33, WAU 102, MAU 34811 Jun — DAU 13, WAU 103, MAU 33512 Jun — DAU 14, WAU 98, MAU 33313 Jun — DAU 13, WAU 82, MAU 32914 Jun — DAU 9, WAU 74, MAU 32215 Jun — DAU 18, WAU 79, MAU 31816 Jun — DAU 27, WAU 88, MAU 32117 Jun — DAU 12, WAU 80, MAU 32618 Jun — DAU 15, WAU 82, MAU 31619 Jun — DAU 5, WAU 77, MAU 30220 Jun — DAU 6, WAU 74, MAU 29821 Jun — DAU 4, WAU 69, MAU 29322 Jun — DAU 8, WAU 64, MAU 28323 Jun — DAU 15, WAU 54, MAU 27524 Jun — DAU 7, WAU 48, MAU 26925 Jun — DAU 3, WAU 39, MAU 25826 Jun — DAU 7, WAU 42, MAU 24527 Jun — DAU 9, WAU 45, MAU 23828 Jun — DAU 5, WAU 45, MAU 23129 Jun — DAU 3, WAU 42, MAU 22630 Jun — DAU 11, WAU 39, MAU 21801 Jul — DAU 30, WAU 63, MAU 22802 Jul — DAU 10, WAU 68, MAU 22503 Jul — DAU 14, WAU 71, MAU 21904 Jul — DAU 10, WAU 71, MAU 21705 Jul — DAU 13, WAU 73, MAU 21406 Jul — DAU 8, WAU 78, MAU 20407 Jul — DAU 11, WAU 78, MAU 19808 Jul — DAU 10, WAU 62, MAU 20009 Jul — DAU 12, WAU 66, MAU 20110 Jul — DAU 24, WAU 73, MAU 20311 Jul — DAU 22, WAU 83, MAU 21512 Jul — DAU 4, WAU 75, MAU 20913 Jul — DAU 9, WAU 75, MAU 20614 Jul — DAU 10, WAU 74, MAU 20715 Jul — DAU 31, WAU 86, MAU 21316 Jul — DAU 12, WAU 82, MAU 20717 Jul — DAU 16, WAU 79, MAU 20618 Jul — DAU 21, WAU 76, MAU 20919 Jul — DAU 3, WAU 77, MAU 20820 Jul — DAU 12, WAU 84, MAU 21421 Jul — DAU 22, WAU 91, MAU 21922 Jul — DAU 10, WAU 75, MAU 22123 Jul — DAU 5, WAU 75, MAU 22124 Jul — DAU 9, WAU 71, MAU 22525 Jul — DAU 8, WAU 59, MAU 22626 Jul — DAU 8, WAU 61, MAU 22527 Jul — DAU 22, WAU 66, MAU 22828 Jul — DAU 27, WAU 73, MAU 23929 Jul — DAU 20, WAU 79, MAU 24330 Jul — DAU 21, WAU 88, MAU 25031 Jul — DAU 15, WAU 90, MAU 23901 Aug — DAU 24, WAU 100, MAU 24202 Aug — DAU 32, WAU 114, MAU 25303 Aug — DAU 32, WAU 119, MAU 25904 Aug — DAU 37, WAU 123, MAU 26505 Aug — DAU 30, WAU 132, MAU 27506 Aug — DAU 28, WAU 138, MAU 28407 Aug — DAU 11, WAU 138, MAU 28508 Aug — DAU 15, WAU 138, MAU 28709 Aug — DAU 15, WAU 131, MAU 28810 Aug — DAU 21, WAU 119, MAU 27711 Aug — DAU 48, WAU 131, MAU 29712 Aug — DAU 14, WAU 117, MAU 30013 Aug — DAU 18, WAU 112, MAU 30514 Aug — DAU 16, WAU 111, MAU 29815 Aug — DAU 15, WAU 109, MAU 30116 Aug — DAU 18, WAU 108, MAU 30217 Aug — DAU 22, WAU 108, MAU 29518 Aug — DAU 42, WAU 104, MAU 30719 Aug — DAU 20, WAU 101, MAU 30720 Aug — DAU 18, WAU 100, MAU 30721 Aug — DAU 42, WAU 122, MAU 32122 Aug — DAU 20, WAU 131, MAU 32823 Aug — DAU 17, WAU 129, MAU 33024 Aug — DAU 23, WAU 133, MAU 33925 Aug — DAU 22, WAU 122, MAU 34526 Aug — DAU 21, WAU 124, MAU 34827 Aug — DAU 46, WAU 134, MAU 34928 Aug — DAU 30, WAU 120, MAU 35529 Aug — DAU 14, WAU 111, MAU 35130 Aug — DAU 20, WAU 112, MAU 35431 Aug — DAU 27, WAU 115, MAU 35401 Sep — DAU 44, WAU 126, MAU 35302 Sep — DAU 26, WAU 128, MAU 34903 Sep — DAU 17, WAU 120, MAU 34704 Sep — DAU 22, WAU 118, MAU 33905 Sep — DAU 16, WAU 121, MAU 33206 Sep — DAU 11, WAU 116, MAU 33007 Sep — DAU 34, WAU 118, MAU 33508 Sep — DAU 29, WAU 112, MAU 33709 Sep — DAU 21, WAU 108, MAU 33510 Sep — DAU 15, WAU 110, MAU 32611 Sep — DAU 17, WAU 106, MAU 32712 Sep — DAU 14, WAU 104, MAU 32613 Sep — DAU 21, WAU 113, MAU 32914 Sep — DAU 40, WAU 114, MAU 32915 Sep — DAU 43, WAU 122, MAU 33216 Sep — DAU 23, WAU 121, MAU 33517 Sep — DAU 23, WAU 128, MAU 32818 Sep — DAU 24, WAU 137, MAU 33819 Sep — DAU 14, WAU 135, MAU 33420 Sep — DAU 4, WAU 125, MAU 31821 Sep — DAU 40, WAU 126, MAU 31222 Sep — DAU 46, WAU 126, MAU 32023 Sep — DAU 34, WAU 130, MAU 32524 Sep — DAU 10, WAU 121, MAU 32125 Sep — DAU 13, WAU 111, MAU 31526 Sep — DAU 16, WAU 115, MAU 30827 Sep — DAU 17, WAU 122, MAU 30628 Sep — DAU 11, WAU 106, MAU 30329 Sep — DAU 42, WAU 110, MAU 30730 Sep — DAU 9, WAU 95, MAU 30201 Oct — DAU 19, WAU 98, MAU 29902 Oct — DAU 24, WAU 101, MAU 29803 Oct — DAU 9, WAU 91, MAU 29404 Oct — DAU 12, WAU 88, MAU 29105 Oct — DAU 6, WAU 85, MAU 28706 Oct — DAU 32, WAU 81, MAU 29907 Oct — DAU 34, WAU 100, MAU 30208 Oct — DAU 23, WAU 109, MAU 31009 Oct — DAU 22, WAU 110, MAU 31210 Oct — DAU 12, WAU 112, MAU 31111 Oct — DAU 7, WAU 109, MAU 30712 Oct — DAU 7, WAU 113, MAU 30513 Oct — DAU 8, WAU 96, MAU 30114 Oct — DAU 42, WAU 101, MAU 29715 Oct — DAU 19, WAU 94, MAU 28616 Oct — DAU 1, WAU 80, MAU 27917 Oct — DAU 1, WAU 71, MAU 27118 Oct — DAU 0, WAU 68, MAU 25819 Oct — DAU 0, WAU 64, MAU 25520 Oct — DAU 0, WAU 58, MAU 25421 Oct — DAU 0, WAU 20, MAU 24422 Oct — DAU 0, WAU 2, MAU 23323 Oct — DAU 0, WAU 1, MAU 22224 Oct — DAU 0, WAU 0, MAU 21725 Oct — DAU 0, WAU 0, MAU 21126 Oct — DAU 0, WAU 0, MAU 20227 Oct — DAU 0, WAU 0, MAU 19628 Oct — DAU 0, WAU 0, MAU 19129 Oct — DAU 1, WAU 1, MAU 17730 Oct — DAU 0, WAU 1, MAU 17531 Oct — DAU 0, WAU 1, MAU 17001 Nov — DAU 0, WAU 1, MAU 16002 Nov — DAU 0, WAU 1, MAU 15503 Nov — DAU 0, WAU 1, MAU 15104 Nov — DAU 0, WAU 1, MAU 14905 Nov — DAU 0, WAU 0, MAU 134

Active means any action — login, post, comment, respect, follow or event. Login-only would be blind before 2026-01-20.

Table view
DayDAUWAUMAUActions / active user
2026-11-0500134–
2026-11-0401149–
2026-11-0301151–
2026-11-0201155–
2026-11-0101160–
2026-10-3101170–
2026-10-3001175–
2026-10-29111774
2026-10-2800191–
2026-10-2700196–
2026-10-2600202–
2026-10-2500211–
2026-10-2400217–
2026-10-2301222–
2026-10-2202233–
2026-10-21020244–
2026-10-20058254–
2026-10-19064255–
2026-10-18068258–
2026-10-171712714
2026-10-161802791
2026-10-1519942864.7
2026-10-14421012972.9
2026-10-138963011.1
2026-10-1271133051.6
2026-10-1171093071
2026-10-10121123112.1
2026-10-09221103121.9
2026-10-08231093101.4
2026-10-07341003021.7

Stickiness

How much of the monthly base shows up on a given day?

0%5%10%15%20%02 Jun28 Jun24 Jul19 Aug14 Sep10 Oct05 Nov10 May — Stickiness 6.5%11 May — Stickiness 7.7%12 May — Stickiness 8.8%13 May — Stickiness 4.5%14 May — Stickiness 4.7%15 May — Stickiness 4.2%16 May — Stickiness 4.9%17 May — Stickiness 1.9%18 May — Stickiness 4.2%19 May — Stickiness 8.9%20 May — Stickiness 8.4%21 May — Stickiness 4.2%22 May — Stickiness 6.3%23 May — Stickiness 4.5%24 May — Stickiness 6.1%25 May — Stickiness 2.9%26 May — Stickiness 7.3%27 May — Stickiness 8.9%28 May — Stickiness 5.2%29 May — Stickiness 5.2%30 May — Stickiness 4.4%31 May — Stickiness 5.3%01 Jun — Stickiness 2.3%02 Jun — Stickiness 5.2%03 Jun — Stickiness 6.5%04 Jun — Stickiness 3.2%05 Jun — Stickiness 5.7%06 Jun — Stickiness 8.7%07 Jun — Stickiness 5.2%08 Jun — Stickiness 2.2%09 Jun — Stickiness 3.2%10 Jun — Stickiness 9.5%11 Jun — Stickiness 3.9%12 Jun — Stickiness 4.2%13 Jun — Stickiness 4%14 Jun — Stickiness 2.8%15 Jun — Stickiness 5.7%16 Jun — Stickiness 8.4%17 Jun — Stickiness 3.7%18 Jun — Stickiness 4.7%19 Jun — Stickiness 1.7%20 Jun — Stickiness 2%21 Jun — Stickiness 1.4%22 Jun — Stickiness 2.8%23 Jun — Stickiness 5.5%24 Jun — Stickiness 2.6%25 Jun — Stickiness 1.2%26 Jun — Stickiness 2.9%27 Jun — Stickiness 3.8%28 Jun — Stickiness 2.2%29 Jun — Stickiness 1.3%30 Jun — Stickiness 5%01 Jul — Stickiness 13.2%02 Jul — Stickiness 4.4%03 Jul — Stickiness 6.4%04 Jul — Stickiness 4.6%05 Jul — Stickiness 6.1%06 Jul — Stickiness 3.9%07 Jul — Stickiness 5.6%08 Jul — Stickiness 5%09 Jul — Stickiness 6%10 Jul — Stickiness 11.8%11 Jul — Stickiness 10.2%12 Jul — Stickiness 1.9%13 Jul — Stickiness 4.4%14 Jul — Stickiness 4.8%15 Jul — Stickiness 14.6%16 Jul — Stickiness 5.8%17 Jul — Stickiness 7.8%18 Jul — Stickiness 10%19 Jul — Stickiness 1.4%20 Jul — Stickiness 5.6%21 Jul — Stickiness 10%22 Jul — Stickiness 4.5%23 Jul — Stickiness 2.3%24 Jul — Stickiness 4%25 Jul — Stickiness 3.5%26 Jul — Stickiness 3.6%27 Jul — Stickiness 9.6%28 Jul — Stickiness 11.3%29 Jul — Stickiness 8.2%30 Jul — Stickiness 8.4%31 Jul — Stickiness 6.3%01 Aug — Stickiness 9.9%02 Aug — Stickiness 12.6%03 Aug — Stickiness 12.4%04 Aug — Stickiness 14%05 Aug — Stickiness 10.9%06 Aug — Stickiness 9.9%07 Aug — Stickiness 3.9%08 Aug — Stickiness 5.2%09 Aug — Stickiness 5.2%10 Aug — Stickiness 7.6%11 Aug — Stickiness 16.2%12 Aug — Stickiness 4.7%13 Aug — Stickiness 5.9%14 Aug — Stickiness 5.4%15 Aug — Stickiness 5%16 Aug — Stickiness 6%17 Aug — Stickiness 7.5%18 Aug — Stickiness 13.7%19 Aug — Stickiness 6.5%20 Aug — Stickiness 5.9%21 Aug — Stickiness 13.1%22 Aug — Stickiness 6.1%23 Aug — Stickiness 5.2%24 Aug — Stickiness 6.8%25 Aug — Stickiness 6.4%26 Aug — Stickiness 6%27 Aug — Stickiness 13.2%28 Aug — Stickiness 8.5%29 Aug — Stickiness 4%30 Aug — Stickiness 5.6%31 Aug — Stickiness 7.6%01 Sep — Stickiness 12.5%02 Sep — Stickiness 7.4%03 Sep — Stickiness 4.9%04 Sep — Stickiness 6.5%05 Sep — Stickiness 4.8%06 Sep — Stickiness 3.3%07 Sep — Stickiness 10.1%08 Sep — Stickiness 8.6%09 Sep — Stickiness 6.3%10 Sep — Stickiness 4.6%11 Sep — Stickiness 5.2%12 Sep — Stickiness 4.3%13 Sep — Stickiness 6.4%14 Sep — Stickiness 12.2%15 Sep — Stickiness 13%16 Sep — Stickiness 6.9%17 Sep — Stickiness 7%18 Sep — Stickiness 7.1%19 Sep — Stickiness 4.2%20 Sep — Stickiness 1.3%21 Sep — Stickiness 12.8%22 Sep — Stickiness 14.4%23 Sep — Stickiness 10.5%24 Sep — Stickiness 3.1%25 Sep — Stickiness 4.1%26 Sep — Stickiness 5.2%27 Sep — Stickiness 5.6%28 Sep — Stickiness 3.6%29 Sep — Stickiness 13.7%30 Sep — Stickiness 3%01 Oct — Stickiness 6.4%02 Oct — Stickiness 8.1%03 Oct — Stickiness 3.1%04 Oct — Stickiness 4.1%05 Oct — Stickiness 2.1%06 Oct — Stickiness 10.7%07 Oct — Stickiness 11.3%08 Oct — Stickiness 7.4%09 Oct — Stickiness 7.1%10 Oct — Stickiness 3.9%11 Oct — Stickiness 2.3%12 Oct — Stickiness 2.3%13 Oct — Stickiness 2.7%14 Oct — Stickiness 14.1%15 Oct — Stickiness 6.6%16 Oct — Stickiness 0.4%17 Oct — Stickiness 0.4%18 Oct — Stickiness 0%19 Oct — Stickiness 0%20 Oct — Stickiness 0%21 Oct — Stickiness 0%22 Oct — Stickiness 0%23 Oct — Stickiness 0%24 Oct — Stickiness 0%25 Oct — Stickiness 0%26 Oct — Stickiness 0%27 Oct — Stickiness 0%28 Oct — Stickiness 0%29 Oct — Stickiness 0.6%30 Oct — Stickiness 0%31 Oct — Stickiness 0%01 Nov — Stickiness 0%02 Nov — Stickiness 0%03 Nov — Stickiness 0%04 Nov — Stickiness 0%05 Nov — Stickiness 0%

Its own chart rather than a second axis on the one above — two scales on one plot invent a correlation that is not in the data.

Table view
DayStickiness
2026-11-050%
2026-11-040%
2026-11-030%
2026-11-020%
2026-11-010%
2026-10-310%
2026-10-300%
2026-10-290.6%
2026-10-280%
2026-10-270%
2026-10-260%
2026-10-250%
2026-10-240%
2026-10-230%
2026-10-220%
2026-10-210%
2026-10-200%
2026-10-190%
2026-10-180%
2026-10-170.4%
2026-10-160.4%
2026-10-156.6%
2026-10-1414.1%
2026-10-132.7%
2026-10-122.3%
2026-10-112.3%
2026-10-103.9%
2026-10-097.1%
2026-10-087.4%
2026-10-0711.3%

Growth accounting

Is the active base actually growing?

RetainedNewResurrectedChurned
-150-7507515025 May15 Jun06 Jul27 Jul17 Aug07 Sep28 Sep26 Oct11 May — Retained 46, New 40, Resurrected 44, Churned -12111 May — Retained 46, New 40, Resurrected 44, Churned -12111 May — Retained 46, New 40, Resurrected 44, Churned -12111 May — Retained 46, New 40, Resurrected 44, Churned -12118 May — Retained 33, New 35, Resurrected 57, Churned -9718 May — Retained 33, New 35, Resurrected 57, Churned -9718 May — Retained 33, New 35, Resurrected 57, Churned -9718 May — Retained 33, New 35, Resurrected 57, Churned -9725 May — Retained 38, New 32, Resurrected 52, Churned -8725 May — Retained 38, New 32, Resurrected 52, Churned -8725 May — Retained 38, New 32, Resurrected 52, Churned -8725 May — Retained 38, New 32, Resurrected 52, Churned -8701 Jun — Retained 34, New 30, Resurrected 41, Churned -8801 Jun — Retained 34, New 30, Resurrected 41, Churned -8801 Jun — Retained 34, New 30, Resurrected 41, Churned -8801 Jun — Retained 34, New 30, Resurrected 41, Churned -8808 Jun — Retained 28, New 14, Resurrected 32, Churned -7808 Jun — Retained 28, New 14, Resurrected 32, Churned -7808 Jun — Retained 28, New 14, Resurrected 32, Churned -7808 Jun — Retained 28, New 14, Resurrected 32, Churned -7815 Jun — Retained 25, New 19, Resurrected 25, Churned -4915 Jun — Retained 25, New 19, Resurrected 25, Churned -4915 Jun — Retained 25, New 19, Resurrected 25, Churned -4915 Jun — Retained 25, New 19, Resurrected 25, Churned -4922 Jun — Retained 14, New 11, Resurrected 20, Churned -5522 Jun — Retained 14, New 11, Resurrected 20, Churned -5522 Jun — Retained 14, New 11, Resurrected 20, Churned -5522 Jun — Retained 14, New 11, Resurrected 20, Churned -5529 Jun — Retained 14, New 21, Resurrected 37, Churned -3129 Jun — Retained 14, New 21, Resurrected 37, Churned -3129 Jun — Retained 14, New 21, Resurrected 37, Churned -3129 Jun — Retained 14, New 21, Resurrected 37, Churned -3106 Jul — Retained 20, New 25, Resurrected 30, Churned -5306 Jul — Retained 20, New 25, Resurrected 30, Churned -5306 Jul — Retained 20, New 25, Resurrected 30, Churned -5306 Jul — Retained 20, New 25, Resurrected 30, Churned -5313 Jul — Retained 17, New 21, Resurrected 39, Churned -5813 Jul — Retained 17, New 21, Resurrected 39, Churned -5813 Jul — Retained 17, New 21, Resurrected 39, Churned -5813 Jul — Retained 17, New 21, Resurrected 39, Churned -5820 Jul — Retained 11, New 18, Resurrected 32, Churned -6620 Jul — Retained 11, New 18, Resurrected 32, Churned -6620 Jul — Retained 11, New 18, Resurrected 32, Churned -6620 Jul — Retained 11, New 18, Resurrected 32, Churned -6627 Jul — Retained 25, New 27, Resurrected 62, Churned -3627 Jul — Retained 25, New 27, Resurrected 62, Churned -3627 Jul — Retained 25, New 27, Resurrected 62, Churned -3627 Jul — Retained 25, New 27, Resurrected 62, Churned -3603 Aug — Retained 47, New 37, Resurrected 47, Churned -6703 Aug — Retained 47, New 37, Resurrected 47, Churned -6703 Aug — Retained 47, New 37, Resurrected 47, Churned -6703 Aug — Retained 47, New 37, Resurrected 47, Churned -6710 Aug — Retained 35, New 39, Resurrected 34, Churned -9610 Aug — Retained 35, New 39, Resurrected 34, Churned -9610 Aug — Retained 35, New 39, Resurrected 34, Churned -9610 Aug — Retained 35, New 39, Resurrected 34, Churned -9617 Aug — Retained 37, New 43, Resurrected 49, Churned -7117 Aug — Retained 37, New 43, Resurrected 49, Churned -7117 Aug — Retained 37, New 43, Resurrected 49, Churned -7117 Aug — Retained 37, New 43, Resurrected 49, Churned -7124 Aug — Retained 41, New 36, Resurrected 35, Churned -8824 Aug — Retained 41, New 36, Resurrected 35, Churned -8824 Aug — Retained 41, New 36, Resurrected 35, Churned -8824 Aug — Retained 41, New 36, Resurrected 35, Churned -8831 Aug — Retained 45, New 22, Resurrected 49, Churned -6731 Aug — Retained 45, New 22, Resurrected 49, Churned -6731 Aug — Retained 45, New 22, Resurrected 49, Churned -6731 Aug — Retained 45, New 22, Resurrected 49, Churned -6707 Sep — Retained 42, New 29, Resurrected 42, Churned -7407 Sep — Retained 42, New 29, Resurrected 42, Churned -7407 Sep — Retained 42, New 29, Resurrected 42, Churned -7407 Sep — Retained 42, New 29, Resurrected 42, Churned -7414 Sep — Retained 46, New 27, Resurrected 52, Churned -6714 Sep — Retained 46, New 27, Resurrected 52, Churned -6714 Sep — Retained 46, New 27, Resurrected 52, Churned -6714 Sep — Retained 46, New 27, Resurrected 52, Churned -6721 Sep — Retained 45, New 18, Resurrected 59, Churned -8021 Sep — Retained 45, New 18, Resurrected 59, Churned -8021 Sep — Retained 45, New 18, Resurrected 59, Churned -8021 Sep — Retained 45, New 18, Resurrected 59, Churned -8028 Sep — Retained 41, New 16, Resurrected 31, Churned -8128 Sep — Retained 41, New 16, Resurrected 31, Churned -8128 Sep — Retained 41, New 16, Resurrected 31, Churned -8128 Sep — Retained 41, New 16, Resurrected 31, Churned -8105 Oct — Retained 33, New 21, Resurrected 54, Churned -5505 Oct — Retained 33, New 21, Resurrected 54, Churned -5505 Oct — Retained 33, New 21, Resurrected 54, Churned -5505 Oct — Retained 33, New 21, Resurrected 54, Churned -5512 Oct — Retained 26, New 15, Resurrected 27, Churned -8312 Oct — Retained 26, New 15, Resurrected 27, Churned -8312 Oct — Retained 26, New 15, Resurrected 27, Churned -8312 Oct — Retained 26, New 15, Resurrected 27, Churned -83

Net change last week: 1 users. Signups alone hide the leak — churn sits below the line.

Table view
WeekActiveNewRetainedResurrectedChurnedNet
2026-10-26100101
2026-10-126815262783-41
2026-10-051092133545520
2026-09-288816413181-34
2026-09-2112218455980-3
2026-09-141252746526712
2026-09-0711329424274-3
2026-08-31116224549674
2026-08-2411236413588-17
2026-08-171294337497121
2026-08-1010839353496-23
2026-08-031313747476717
2026-07-271142725623653
2026-07-206118113266-16
2026-07-1377211739582
2026-07-0675252030532
2026-06-29732114373127
2026-06-224511142055-24
2026-06-156919252549-5
2026-06-087414283278-32
2026-06-0110630344188-17
2026-05-2512232385287-3
2026-05-1812535335797-5
2026-05-11130404644121-37

Activation

Activation funnel

Where do new users fall out?

Signed upSigned up — Users 2,1182,118 · 100%Activated (any action)Activated (any action) — Users 1,8961,896 · 89.5%Returned (2+ active days)Returned (2+ active days) — Users 766766 · 36.2%Habitual (5+ active days)Habitual (5+ active days) — Users 311311 · 14.7%

Strictly nested — each step is a subset of the one above, so the drop-off is real. Ordered stages, so an ordinal ramp rather than eight identities.

Table view
StepUsers% of signups% of previous step
Signed up2,118100%–
Activated (any action)1,89689.5%89.5%
Returned (2+ active days)76636.2%40.4%
Habitual (5+ active days)31114.7%40.6%

Feature milestones reached

Which parts of the product do people ever find?

Logged in at least onceLogged in at least once — Share of users 81.8%1,733 usersHas a profile photoHas a profile photo — Share of users 51.1%1,083 usersEnabled push notificationsEnabled push notifications — Share of users 47.5%1,005 usersJoined an eventJoined an event — Share of users 34.2%724 usersUploaded their own photoUploaded their own photo — Share of users 24.6%522 usersGave a respectGave a respect — Share of users 18.9%400 usersFollowed someoneFollowed someone — Share of users 16.4%347 usersCommentedCommented — Share of users 11.1%235 usersWrote a testimonialWrote a testimonial — Share of users 2.7%57 usersOrganised an eventOrganised an event — Share of users 2.6%55 usersPublished a postPublished a post — Share of users 1.4%29 users

Independent milestones, not a funnel. One colour: the bar length already carries the magnitude.

Table view
MilestoneUsers% of usersMedian days to reach
Logged in at least once1,73381.8%0
Has a profile photo1,08351.1%–
Enabled push notifications1,00547.5%–
Joined an event72434.2%0
Uploaded their own photo52224.6%–
Gave a respect40018.9%4
Followed someone34716.4%6
Commented23511.1%21
Wrote a testimonial572.7%17
Organised an event552.6%0
Published a post291.4%5

Activation by signup week

Is onboarding getting better or worse?

ActedContributedCame back
0%25%50%75%100%25 May15 Jun06 Jul27 Jul17 Aug07 Sep28 Sep19 Oct11 May — Acted 93%, Contributed 41.9%, Came back 11.6%18 May — Acted 94.6%, Contributed 29.7%, Came back 8.1%25 May — Acted 86.5%, Contributed 29.7%, Came back 16.2%01 Jun — Acted 100%, Contributed 20%, Came back 13.3%08 Jun — Acted 83.3%, Contributed 16.7%, Came back 11.1%15 Jun — Acted 86.4%, Contributed 31.8%, Came back 4.5%22 Jun — Acted 84.6%, Contributed 23.1%, Came back 15.4%29 Jun — Acted 87.5%, Contributed 37.5%, Came back 12.5%06 Jul — Acted 100%, Contributed 38.5%, Came back 19.2%13 Jul — Acted 80.8%, Contributed 30.8%, Came back 7.7%20 Jul — Acted 85.7%, Contributed 14.3%, Came back 28.6%27 Jul — Acted 93.1%, Contributed 17.2%, Came back 13.8%03 Aug — Acted 86%, Contributed 23.3%, Came back 7%10 Aug — Acted 86.7%, Contributed 22.2%, Came back 15.6%17 Aug — Acted 95.6%, Contributed 22.2%, Came back 13.3%24 Aug — Acted 85.7%, Contributed 33.3%, Came back 28.6%31 Aug — Acted 91.7%, Contributed 41.7%, Came back 16.7%07 Sep — Acted 96.7%, Contributed 43.3%, Came back 16.7%14 Sep — Acted 93.1%, Contributed 41.4%, Came back 20.7%21 Sep — Acted 94.7%, Contributed 10.5%, Came back 5.3%28 Sep — Acted 80%, Contributed 25%, Came back 15%05 Oct — Acted 87.5%, Contributed 25%, Came back 4.2%12 Oct — Acted 100%, Contributed 25%, Came back 12.5%19 Oct — Acted 0%, Contributed 0%, Came back 0%

Each cohort's first 7 days. Incomplete windows are excluded.

Table view
Cohort weekUsersActedContributedCame back
2026-10-1910%0%0%
2026-10-1216100%25%12.5%
2026-10-052487.5%25%4.2%
2026-09-282080%25%15%
2026-09-211994.7%10.5%5.3%
2026-09-142993.1%41.4%20.7%
2026-09-073096.7%43.3%16.7%
2026-08-312491.7%41.7%16.7%
2026-08-244285.7%33.3%28.6%
2026-08-174595.6%22.2%13.3%
2026-08-104586.7%22.2%15.6%
2026-08-034386%23.3%7%
2026-07-272993.1%17.2%13.8%
2026-07-202185.7%14.3%28.6%
2026-07-132680.8%30.8%7.7%
2026-07-0626100%38.5%19.2%
2026-06-292487.5%37.5%12.5%
2026-06-221384.6%23.1%15.4%
2026-06-152286.4%31.8%4.5%
2026-06-081883.3%16.7%11.1%
2026-06-0130100%20%13.3%
2026-05-253786.5%29.7%16.2%
2026-05-183794.6%29.7%8.1%
2026-05-114393%41.9%11.6%

Retention

Weekly cohort retention

Do cohorts come back?

Cohort weekUsersW1W2W3W4W5W6W7W8W9W10W11W12
2026-10-1216––––––––––––
2026-10-0524––––––––––––
2026-09-282010%5%––––––––––
2026-09-21195%26%10%–––––––––
2026-09-142917%14%7%3%–3%––––––
2026-09-073013%10%3%10%––––––––
2026-08-312412%–4%4%––––––––
2026-08-244219%12%7%17%7%12%10%–––––
2026-08-17459%9%7%2%4%4%4%2%––––
2026-08-10457%11%7%9%7%7%4%2%2%–––
2026-08-03437%9%7%9%––5%––2%––
2026-07-272910%7%10%10%3%––––3%––
2026-07-202124%14%14%19%14%14%14%19%14%19%14%–
2026-07-1326–8%4%4%12%8%8%8%4%8%4%–
2026-07-06268%4%4%8%8%8%4%8%4%4%12%8%
2026-06-292412%8%–4%12%–4%–8%4%–12%
0%26%

Week 0 is omitted: it is the signup week and says more about whether an account ever acted than about retention. Blank cells are weeks that have not elapsed.

Reach

Feature reach

Which features hold on to the people still here?

Ever usedUsed by 30-day actives
Logged inLogged in — Ever used 81.8%Logged in — Used by 30-day actives 38.1%1,733 / 51Joined an eventJoined an event — Ever used 34.2%Joined an event — Used by 30-day actives 57.5%724 / 77Gave a respectGave a respect — Ever used 18.9%Gave a respect — Used by 30-day actives 16.4%400 / 22Followed someoneFollowed someone — Ever used 16.4%Followed someone — Used by 30-day actives 9.7%347 / 13CommentedCommented — Ever used 11.1%Commented — Used by 30-day actives 5.2%235 / 7Wrote a testimonialWrote a testimonial — Ever used 2.7%Wrote a testimonial — Used by 30-day actives 0%57 / 0Organised an eventOrganised an event — Ever used 2.6%Organised an event — Used by 30-day actives 6%55 / 8Published a postPublished a post — Ever used 1.4%Published a post — Used by 30-day actives 1.5%29 / 2

A feature far below its lifetime reach among current actives is losing ground.

Table view
FeatureUsers ever% of usersUsers 30d% of 30-day activesEvents 30d
Logged in1,73381.8%5138.1%226
Joined an event72434.2%7757.5%93
Gave a respect40018.9%2216.4%47
Followed someone34716.4%139.7%13
Commented23511.1%75.2%12
Wrote a testimonial572.7%00%0
Organised an event552.6%86%10
Published a post291.4%21.5%2

Lifecycle of the user base

How much of the base is still alive?

ActiveActive — Users 10%DormantDormant — Users 35716.2%ChurnedChurned — Users 1,53869.8%Never ActivatedNever Activated — Users 22210.1%DeletedDeleted — Users 863.9%

Active = acted in the last 14 days. Dormant = 15–60 days idle. Churned = 60+ days. One colour: these are six states of one measure, and the bar length already carries it.

Table view
StateUsers% of signupsAvg active daysAvg contributions
active10%61
dormant35716.2%9.813.1
churned1,53869.8%2.11.7
never activated22210.1%00
deleted863.9%0.81.6

Events

Events
377
10 in the last 30 days
Upcoming
0
not yet held
Organizers
61
distinct, all time
Participations Seats taken across all events. One person joining four outings is four participations but one participant.
1,819
594 distinct people
Median attendance The middle event, not the average: half draw more joiners than this, half draw fewer. The median resists a single huge outing skewing the picture.
4
17.3% drew nobody
Withdrawn Share of joins later given up. Counts the seat, not the person — one participant pulling out of three events counts three times.
25.7%
630 joins pulled back
Cancelled Share of events called off by their organiser, as opposed to participants withdrawing from an event that still took place.
15.6%
59 events
Lead time How far ahead outings are announced: the middle gap between publishing an event and the day it happens.
5
median days from posting to the outing

Events posted each week

Is anyone still creating outings?

Went aheadCancelled
03.87.511.21518 May08 Jun29 Jun20 Jul10 Aug31 Aug21 Sep12 Oct11 May — Went ahead 5, Cancelled 311 May — Went ahead 5, Cancelled 318 May — Went ahead 6, Cancelled 118 May — Went ahead 6, Cancelled 125 May — Went ahead 7, Cancelled 125 May — Went ahead 7, Cancelled 101 Jun — Went ahead 9, Cancelled 008 Jun — Went ahead 4, Cancelled 108 Jun — Went ahead 4, Cancelled 115 Jun — Went ahead 4, Cancelled 115 Jun — Went ahead 4, Cancelled 122 Jun — Went ahead 3, Cancelled 029 Jun — Went ahead 3, Cancelled 006 Jul — Went ahead 3, Cancelled 106 Jul — Went ahead 3, Cancelled 113 Jul — Went ahead 6, Cancelled 020 Jul — Went ahead 6, Cancelled 027 Jul — Went ahead 9, Cancelled 003 Aug — Went ahead 8, Cancelled 103 Aug — Went ahead 8, Cancelled 110 Aug — Went ahead 8, Cancelled 110 Aug — Went ahead 8, Cancelled 117 Aug — Went ahead 4, Cancelled 117 Aug — Went ahead 4, Cancelled 124 Aug — Went ahead 5, Cancelled 031 Aug — Went ahead 8, Cancelled 131 Aug — Went ahead 8, Cancelled 107 Sep — Went ahead 6, Cancelled 014 Sep — Went ahead 6, Cancelled 114 Sep — Went ahead 6, Cancelled 121 Sep — Went ahead 10, Cancelled 121 Sep — Went ahead 10, Cancelled 128 Sep — Went ahead 5, Cancelled 128 Sep — Went ahead 5, Cancelled 105 Oct — Went ahead 8, Cancelled 105 Oct — Went ahead 8, Cancelled 112 Oct — Went ahead 5, Cancelled 112 Oct — Went ahead 5, Cancelled 1

Supply is the constraint in a marketplace this size — every participation depends on someone having posted an outing first.

Table view
WeekCreatedCancelledOrganizersParticipationsPer event
2026-10-12616284.7
2026-10-05916485.3
2026-09-28613447.3
2026-09-211117686.2
2026-09-14716608.6
2026-09-07606416.8
2026-08-31917566.2
2026-08-24503367.2
2026-08-17515499.8
2026-08-10915333.7
2026-08-03918475.2
2026-07-27905505.6
2026-07-20605213.5
2026-07-13604376.2
2026-07-06413266.5
2026-06-293033010
2026-06-22303124
2026-06-15515173.4
2026-06-08515285.6
2026-06-01908343.8
2026-05-25816516.4
2026-05-18716456.4
2026-05-11838516.4

Participations each week

And is anyone joining them?

ConfirmedWithdrawn
025507510018 May08 Jun29 Jun20 Jul10 Aug31 Aug21 Sep12 Oct11 May — Confirmed 51, Withdrawn 2311 May — Confirmed 51, Withdrawn 2318 May — Confirmed 45, Withdrawn 3118 May — Confirmed 45, Withdrawn 3125 May — Confirmed 51, Withdrawn 925 May — Confirmed 51, Withdrawn 901 Jun — Confirmed 34, Withdrawn 1501 Jun — Confirmed 34, Withdrawn 1508 Jun — Confirmed 28, Withdrawn 908 Jun — Confirmed 28, Withdrawn 915 Jun — Confirmed 17, Withdrawn 915 Jun — Confirmed 17, Withdrawn 922 Jun — Confirmed 12, Withdrawn 222 Jun — Confirmed 12, Withdrawn 229 Jun — Confirmed 30, Withdrawn 429 Jun — Confirmed 30, Withdrawn 406 Jul — Confirmed 26, Withdrawn 906 Jul — Confirmed 26, Withdrawn 913 Jul — Confirmed 37, Withdrawn 813 Jul — Confirmed 37, Withdrawn 820 Jul — Confirmed 21, Withdrawn 420 Jul — Confirmed 21, Withdrawn 427 Jul — Confirmed 50, Withdrawn 1527 Jul — Confirmed 50, Withdrawn 1503 Aug — Confirmed 47, Withdrawn 1903 Aug — Confirmed 47, Withdrawn 1910 Aug — Confirmed 33, Withdrawn 1710 Aug — Confirmed 33, Withdrawn 1717 Aug — Confirmed 49, Withdrawn 2317 Aug — Confirmed 49, Withdrawn 2324 Aug — Confirmed 36, Withdrawn 1324 Aug — Confirmed 36, Withdrawn 1331 Aug — Confirmed 56, Withdrawn 1331 Aug — Confirmed 56, Withdrawn 1307 Sep — Confirmed 41, Withdrawn 1207 Sep — Confirmed 41, Withdrawn 1214 Sep — Confirmed 60, Withdrawn 1514 Sep — Confirmed 60, Withdrawn 1521 Sep — Confirmed 68, Withdrawn 1621 Sep — Confirmed 68, Withdrawn 1628 Sep — Confirmed 44, Withdrawn 1528 Sep — Confirmed 44, Withdrawn 1505 Oct — Confirmed 48, Withdrawn 2305 Oct — Confirmed 48, Withdrawn 2312 Oct — Confirmed 28, Withdrawn 512 Oct — Confirmed 28, Withdrawn 5

Withdrawn means the person joined and later pulled out — a different problem from never joining, and the one an organizer feels on the day.

Table view
WeekConfirmedWithdrawnDistinct peoplePer event
2026-10-12285284.7
2026-10-054823425.3
2026-09-284415437.3
2026-09-216816606.2
2026-09-146015578.6
2026-09-074112416.8
2026-08-315613536.2
2026-08-243613337.2
2026-08-174923469.8
2026-08-103317293.7
2026-08-034719405.2
2026-07-275015385.6
2026-07-20214213.5
2026-07-13378366.2
2026-07-06269266.5
2026-06-293043010
2026-06-22122124
2026-06-15179163.4
2026-06-08289265.6
2026-06-013415323.8
2026-05-25519496.4
2026-05-184531426.4
2026-05-115123476.4

How many people actually turn up

Do posted outings draw a crowd?

Nobody joinedNobody joined — Events 5517.3%1–2 joined1–2 joined — Events 5818.2%3–5 joined3–5 joined — Events 7523.6%6–9 joined6–9 joined — Events 7423.3%10+ joined10+ joined — Events 5617.6%

Absolute attendance, not a fill rate: capacity averages 44 while the median outing draws 4, so a percentage would measure how organizers pick a number rather than demand. Cancelled and upcoming events are excluded.

Table view
AttendanceEvents% of events
Nobody joined5517.3%
1–2 joined5818.2%
3–5 joined7523.6%
6–9 joined7423.3%
10+ joined5617.6%

Who does the organising

How concentrated is the supply side?

Organised onceOrganised once — Events 2727 people · 7.2%Organised 2–4Organised 2–4 — Events 3915 people · 10.3%Organised 5–9Organised 5–9 — Events 426 people · 11.1%Organised 10+Organised 10+ — Events 26913 people · 71.4%

Bars are events; the annotation is how many people account for them. A handful of organizers carrying most of the calendar is the single biggest fragility in a marketplace like this.

Table view
GroupOrganizersEvents% of events
Organised once27277.2%
Organised 2–4153910.3%
Organised 5–964211.1%
Organised 10+1326971.4%

Do participants come back

Is joining an outing a one-off or a habit?

Joined onceJoined once — People 30551.3%Joined 2–4Joined 2–4 — People 17429.3%Joined 5–9Joined 5–9 — People 7512.6%Joined 10+Joined 10+ — People 406.7%

The share stuck on a single outing is the core-loop retention number — more direct than any of the activity-based measures above, because joining an outing is what the product is for.

Table view
GroupPeople% of participantsParticipations
Joined once30551.3%305
Joined 2–417429.3%451
Joined 5–97512.6%478
Joined 10+406.7%585

What happens to a join request

Confirmed, pulled back, or turned down?

ConfirmedConfirmed — Requests 1,81971.6%WithdrawnWithdrawn — Requests 63024.8%RejectedRejected — Requests 712.8%PendingPending — Requests 200.8%

Rejected means the organizer declined, which only happens on manual-approval outings.

Table view
OutcomeRequests%PeopleEvents
confirmed1,81971.6%594296
withdrawn63024.8%333224
rejected712.8%6840
pending200.8%1716

What kind of outing

Is the catalogue varied?

MoyenMoyen — Events 19652%FacileFacile — Events 9424.9%DifficileDifficile — Events 8723.1%

Difficulty is charted; sport is not, because Randonnée accounts for 96.6% of outings — the table below carries the tail.

Table view
DimensionValueEvents%
levelMoyen19652%
levelFacile9424.9%
levelDifficile8723.1%
sportRandonnée36496.6%
sportVélo41.1%
sportTennis20.5%
sportKayak20.5%
sportPing-Pong10.3%
sportPaddle10.3%
sportEscalade10.3%
sportPadel10.3%
sportCourse à pied10.3%

Geography

Where the users are

Is adoption concentrated anywhere?

FRFR — Users 1,65895.7%BEBE — Users 130.8%USUS — Users 120.7%DZDZ — Users 90.5%MAMA — Users 90.5%NLNL — Users 60.3%ESES — Users 40.2%ITIT — Users 40.2%ETET — Users 40.2%DEDE — Users 40.2%CHCH — Users 30.2%CICI — Users 20.1%

Derived from login IPs, so it only covers 2026-01-20 onward. Someone who logs in from two countries counts in both, so the percentages do not sum to 100. Country resolution is reliable; city-level is not, and is left out of this report.

Table view
CountryUsers% of logged-in usersLoginsUsers 30d
FR1,65895.7%8,37260
BE130.8%730
US120.7%200
DZ90.5%210
MA90.5%1120
NL60.3%110
ES40.2%40
IT40.2%50
ET40.2%700
DE40.2%40
CH30.2%110
CI20.1%120