Fitmate Adoption

Adoption report · last 180 days

Live
Generated 2026-09-05 03:23 UTC
Refreshes every 15 min
Signups
2,060
1,978 live · 82 deleted
New this week
28
168 in 30 days
Monthly actives
327
DAU 0 · WAU 111
Stickiness
0%
DAU ÷ MAU
Activated
89.2%
took any action
Habitual
14.3%
5+ active days
Week-1 retention
12.1%
average across cohorts
Churned
1,262
60+ days idle

Acquisition

Signups over time

Is acquisition growing?

Signups7-day average· latest 4
06.212.518.82502 Apr28 Apr24 May19 Jun15 Jul10 Aug05 Sep10 Mar — Signups 7, 7-day average 8.911 Mar — Signups 8, 7-day average 8.312 Mar — Signups 10, 7-day average 8.613 Mar — Signups 16, 7-day average 914 Mar — Signups 13, 7-day average 9.715 Mar — Signups 12, 7-day average 10.616 Mar — Signups 10, 7-day average 10.917 Mar — Signups 2, 7-day average 10.118 Mar — Signups 9, 7-day average 10.319 Mar — Signups 4, 7-day average 9.420 Mar — Signups 6, 7-day average 821 Mar — Signups 3, 7-day average 6.622 Mar — Signups 5, 7-day average 5.623 Mar — Signups 5, 7-day average 4.924 Mar — Signups 8, 7-day average 5.725 Mar — Signups 7, 7-day average 5.426 Mar — Signups 6, 7-day average 5.727 Mar — Signups 5, 7-day average 5.628 Mar — Signups 5, 7-day average 5.929 Mar — Signups 4, 7-day average 5.730 Mar — Signups 20, 7-day average 7.931 Mar — Signups 6, 7-day average 7.601 Apr — Signups 8, 7-day average 7.702 Apr — Signups 10, 7-day average 8.303 Apr — Signups 12, 7-day average 9.304 Apr — Signups 12, 7-day average 10.305 Apr — Signups 13, 7-day average 11.606 Apr — Signups 7, 7-day average 9.707 Apr — Signups 13, 7-day average 10.708 Apr — Signups 8, 7-day average 10.709 Apr — Signups 5, 7-day average 1010 Apr — Signups 11, 7-day average 9.911 Apr — Signups 5, 7-day average 8.912 Apr — Signups 9, 7-day average 8.313 Apr — Signups 8, 7-day average 8.414 Apr — Signups 5, 7-day average 7.315 Apr — Signups 4, 7-day average 6.716 Apr — Signups 3, 7-day average 6.417 Apr — Signups 4, 7-day average 5.418 Apr — Signups 10, 7-day average 6.119 Apr — Signups 12, 7-day average 6.620 Apr — Signups 6, 7-day average 6.321 Apr — Signups 15, 7-day average 7.722 Apr — Signups 2, 7-day average 7.423 Apr — Signups 10, 7-day average 8.424 Apr — Signups 7, 7-day average 8.925 Apr — Signups 3, 7-day average 7.926 Apr — Signups 13, 7-day average 827 Apr — Signups 14, 7-day average 9.128 Apr — Signups 16, 7-day average 9.329 Apr — Signups 2, 7-day average 9.330 Apr — Signups 23, 7-day average 11.101 May — Signups 13, 7-day average 1202 May — Signups 6, 7-day average 12.403 May — Signups 13, 7-day average 12.404 May — Signups 8, 7-day average 11.605 May — Signups 9, 7-day average 10.606 May — Signups 17, 7-day average 12.707 May — Signups 10, 7-day average 10.908 May — Signups 9, 7-day average 10.309 May — Signups 3, 7-day average 9.910 May — Signups 17, 7-day average 10.411 May — Signups 8, 7-day average 10.412 May — Signups 9, 7-day average 10.413 May — Signups 6, 7-day average 8.914 May — Signups 7, 7-day average 8.415 May — Signups 3, 7-day average 7.616 May — Signups 7, 7-day average 8.117 May — Signups 5, 7-day average 6.418 May — Signups 2, 7-day average 5.619 May — Signups 11, 7-day average 5.920 May — Signups 6, 7-day average 5.921 May — Signups 4, 7-day average 5.422 May — Signups 4, 7-day average 5.623 May — Signups 6, 7-day average 5.424 May — Signups 6, 7-day average 5.625 May — Signups 5, 7-day average 626 May — Signups 5, 7-day average 5.127 May — Signups 9, 7-day average 5.628 May — Signups 5, 7-day average 5.729 May — Signups 5, 7-day average 5.930 May — Signups 2, 7-day average 5.331 May — Signups 7, 7-day average 5.401 Jun — Signups 2, 7-day average 502 Jun — Signups 2, 7-day average 4.603 Jun — Signups 5, 7-day average 404 Jun — Signups 4, 7-day average 3.905 Jun — Signups 3, 7-day average 3.606 Jun — Signups 9, 7-day average 4.607 Jun — Signups 6, 7-day average 4.408 Jun — Signups 3, 7-day average 4.609 Jun — Signups 3, 7-day average 4.710 Jun — Signups 4, 7-day average 4.611 Jun — Signups 1, 7-day average 4.112 Jun — Signups 1, 7-day average 3.913 Jun — Signups 3, 7-day average 314 Jun — Signups 3, 7-day average 2.615 Jun — Signups 4, 7-day average 2.716 Jun — Signups 6, 7-day average 3.117 Jun — Signups 4, 7-day average 3.118 Jun — Signups 4, 7-day average 3.619 Jun — Signups 1, 7-day average 3.620 Jun — Signups 1, 7-day average 3.321 Jun — Signups 3, 7-day average 3.322 Jun — Signups 2, 7-day average 323 Jun — Signups 3, 7-day average 2.624 Jun — Signups 0, 7-day average 225 Jun — Signups 2, 7-day average 1.726 Jun — Signups 3, 7-day average 227 Jun — Signups 2, 7-day average 2.128 Jun — Signups 3, 7-day average 2.129 Jun — Signups 2, 7-day average 2.130 Jun — Signups 1, 7-day average 1.901 Jul — Signups 8, 7-day average 302 Jul — Signups 3, 7-day average 3.103 Jul — Signups 2, 7-day average 304 Jul — Signups 4, 7-day average 3.305 Jul — Signups 6, 7-day average 3.706 Jul — Signups 5, 7-day average 4.107 Jul — Signups 3, 7-day average 4.408 Jul — Signups 1, 7-day average 3.409 Jul — Signups 2, 7-day average 3.310 Jul — Signups 7, 7-day average 411 Jul — Signups 8, 7-day average 4.612 Jul — Signups 3, 7-day average 4.113 Jul — Signups 0, 7-day average 3.414 Jul — Signups 3, 7-day average 3.415 Jul — Signups 6, 7-day average 4.116 Jul — Signups 2, 7-day average 4.117 Jul — Signups 5, 7-day average 3.918 Jul — Signups 7, 7-day average 3.719 Jul — Signups 3, 7-day average 3.720 Jul — Signups 6, 7-day average 4.621 Jul — Signups 3, 7-day average 4.622 Jul — Signups 3, 7-day average 4.123 Jul — Signups 1, 7-day average 424 Jul — Signups 4, 7-day average 3.925 Jul — Signups 1, 7-day average 326 Jul — Signups 6, 7-day average 3.427 Jul — Signups 4, 7-day average 3.128 Jul — Signups 5, 7-day average 3.429 Jul — Signups 3, 7-day average 3.430 Jul — Signups 3, 7-day average 3.731 Jul — Signups 3, 7-day average 3.601 Aug — Signups 3, 7-day average 3.902 Aug — Signups 9, 7-day average 4.303 Aug — Signups 9, 7-day average 504 Aug — Signups 3, 7-day average 4.705 Aug — Signups 8, 7-day average 5.406 Aug — Signups 10, 7-day average 6.407 Aug — Signups 3, 7-day average 6.408 Aug — Signups 4, 7-day average 6.609 Aug — Signups 6, 7-day average 6.110 Aug — Signups 8, 7-day average 611 Aug — Signups 12, 7-day average 7.312 Aug — Signups 3, 7-day average 6.613 Aug — Signups 8, 7-day average 6.314 Aug — Signups 2, 7-day average 6.115 Aug — Signups 4, 7-day average 6.116 Aug — Signups 9, 7-day average 6.617 Aug — Signups 3, 7-day average 5.918 Aug — Signups 9, 7-day average 5.419 Aug — Signups 2, 7-day average 5.320 Aug — Signups 6, 7-day average 521 Aug — Signups 13, 7-day average 6.622 Aug — Signups 5, 7-day average 6.723 Aug — Signups 8, 7-day average 6.624 Aug — Signups 6, 7-day average 725 Aug — Signups 7, 7-day average 6.726 Aug — Signups 8, 7-day average 7.627 Aug — Signups 5, 7-day average 7.428 Aug — Signups 7, 7-day average 6.629 Aug — Signups 2, 7-day average 6.130 Aug — Signups 7, 7-day average 631 Aug — Signups 2, 7-day average 5.401 Sep — Signups 5, 7-day average 5.102 Sep — Signups 6, 7-day average 4.903 Sep — Signups 3, 7-day average 4.604 Sep — Signups 5, 7-day average 4.305 Sep — Signups 0, 7-day average 4

Cumulative to date: 2,060 accounts.

Table view
DaySignups7-day avgCumulative
2026-09-05042,060
2026-09-0454.32,060
2026-09-0334.62,055
2026-09-0264.92,052
2026-09-0155.12,046
2026-08-3125.42,041
2026-08-30762,039
2026-08-2926.12,032
2026-08-2876.62,030
2026-08-2757.42,023
2026-08-2687.62,018
2026-08-2576.72,010
2026-08-24672,003
2026-08-2386.61,997
2026-08-2256.71,989
2026-08-21136.61,984
2026-08-20651,971
2026-08-1925.31,965
2026-08-1895.41,963
2026-08-1735.91,954
2026-08-1696.61,951
2026-08-1546.11,942
2026-08-1426.11,938
2026-08-1386.31,936
2026-08-1236.61,928
2026-08-11127.31,925
2026-08-10861,913
2026-08-0966.11,905
2026-08-0846.61,899
2026-08-0736.41,895

Where signups come from

Which channel is carrying acquisition?

EmailAppleFacebookUnknown
025507510016 Mar13 Apr11 May08 Jun06 Jul03 Aug31 Aug16 Mar — Email 28, Apple 2, Facebook 9, Unknown 016 Mar — Email 28, Apple 2, Facebook 9, Unknown 016 Mar — Email 28, Apple 2, Facebook 9, Unknown 023 Mar — Email 20, Apple 7, Facebook 11, Unknown 223 Mar — Email 20, Apple 7, Facebook 11, Unknown 223 Mar — Email 20, Apple 7, Facebook 11, Unknown 223 Mar — Email 20, Apple 7, Facebook 11, Unknown 230 Mar — Email 40, Apple 6, Facebook 33, Unknown 230 Mar — Email 40, Apple 6, Facebook 33, Unknown 230 Mar — Email 40, Apple 6, Facebook 33, Unknown 230 Mar — Email 40, Apple 6, Facebook 33, Unknown 206 Apr — Email 30, Apple 7, Facebook 20, Unknown 106 Apr — Email 30, Apple 7, Facebook 20, Unknown 106 Apr — Email 30, Apple 7, Facebook 20, Unknown 106 Apr — Email 30, Apple 7, Facebook 20, Unknown 113 Apr — Email 23, Apple 6, Facebook 13, Unknown 413 Apr — Email 23, Apple 6, Facebook 13, Unknown 413 Apr — Email 23, Apple 6, Facebook 13, Unknown 413 Apr — Email 23, Apple 6, Facebook 13, Unknown 420 Apr — Email 30, Apple 13, Facebook 12, Unknown 120 Apr — Email 30, Apple 13, Facebook 12, Unknown 120 Apr — Email 30, Apple 13, Facebook 12, Unknown 120 Apr — Email 30, Apple 13, Facebook 12, Unknown 127 Apr — Email 50, Apple 14, Facebook 20, Unknown 327 Apr — Email 50, Apple 14, Facebook 20, Unknown 327 Apr — Email 50, Apple 14, Facebook 20, Unknown 327 Apr — Email 50, Apple 14, Facebook 20, Unknown 304 May — Email 40, Apple 12, Facebook 20, Unknown 104 May — Email 40, Apple 12, Facebook 20, Unknown 104 May — Email 40, Apple 12, Facebook 20, Unknown 104 May — Email 40, Apple 12, Facebook 20, Unknown 111 May — Email 26, Apple 6, Facebook 11, Unknown 211 May — Email 26, Apple 6, Facebook 11, Unknown 211 May — Email 26, Apple 6, Facebook 11, Unknown 211 May — Email 26, Apple 6, Facebook 11, Unknown 218 May — Email 17, Apple 5, Facebook 15, Unknown 218 May — Email 17, Apple 5, Facebook 15, Unknown 218 May — Email 17, Apple 5, Facebook 15, Unknown 218 May — Email 17, Apple 5, Facebook 15, Unknown 225 May — Email 16, Apple 5, Facebook 16, Unknown 125 May — Email 16, Apple 5, Facebook 16, Unknown 125 May — Email 16, Apple 5, Facebook 16, Unknown 125 May — Email 16, Apple 5, Facebook 16, Unknown 101 Jun — Email 21, Apple 4, Facebook 5, Unknown 101 Jun — Email 21, Apple 4, Facebook 5, Unknown 101 Jun — Email 21, Apple 4, Facebook 5, Unknown 101 Jun — Email 21, Apple 4, Facebook 5, Unknown 108 Jun — Email 9, Apple 1, Facebook 8, Unknown 008 Jun — Email 9, Apple 1, Facebook 8, Unknown 008 Jun — Email 9, Apple 1, Facebook 8, Unknown 015 Jun — Email 8, Apple 5, Facebook 9, Unknown 115 Jun — Email 8, Apple 5, Facebook 9, Unknown 115 Jun — Email 8, Apple 5, Facebook 9, Unknown 115 Jun — Email 8, Apple 5, Facebook 9, Unknown 122 Jun — Email 6, Apple 3, Facebook 4, Unknown 222 Jun — Email 6, Apple 3, Facebook 4, Unknown 222 Jun — Email 6, Apple 3, Facebook 4, Unknown 222 Jun — Email 6, Apple 3, Facebook 4, Unknown 229 Jun — Email 13, Apple 4, Facebook 7, Unknown 229 Jun — Email 13, Apple 4, Facebook 7, Unknown 229 Jun — Email 13, Apple 4, Facebook 7, Unknown 229 Jun — Email 13, Apple 4, Facebook 7, Unknown 206 Jul — Email 14, Apple 3, Facebook 9, Unknown 306 Jul — Email 14, Apple 3, Facebook 9, Unknown 306 Jul — Email 14, Apple 3, Facebook 9, Unknown 306 Jul — Email 14, Apple 3, Facebook 9, Unknown 313 Jul — Email 11, Apple 5, Facebook 10, Unknown 013 Jul — Email 11, Apple 5, Facebook 10, Unknown 013 Jul — Email 11, Apple 5, Facebook 10, Unknown 020 Jul — Email 17, Apple 0, Facebook 4, Unknown 320 Jul — Email 17, Apple 0, Facebook 4, Unknown 320 Jul — Email 17, Apple 0, Facebook 4, Unknown 327 Jul — Email 19, Apple 3, Facebook 7, Unknown 127 Jul — Email 19, Apple 3, Facebook 7, Unknown 127 Jul — Email 19, Apple 3, Facebook 7, Unknown 127 Jul — Email 19, Apple 3, Facebook 7, Unknown 103 Aug — Email 20, Apple 3, Facebook 20, Unknown 003 Aug — Email 20, Apple 3, Facebook 20, Unknown 003 Aug — Email 20, Apple 3, Facebook 20, Unknown 010 Aug — Email 15, Apple 10, Facebook 20, Unknown 110 Aug — Email 15, Apple 10, Facebook 20, Unknown 110 Aug — Email 15, Apple 10, Facebook 20, Unknown 110 Aug — Email 15, Apple 10, Facebook 20, Unknown 117 Aug — Email 29, Apple 6, Facebook 10, Unknown 117 Aug — Email 29, Apple 6, Facebook 10, Unknown 117 Aug — Email 29, Apple 6, Facebook 10, Unknown 117 Aug — Email 29, Apple 6, Facebook 10, Unknown 124 Aug — Email 25, Apple 7, Facebook 10, Unknown 024 Aug — Email 25, Apple 7, Facebook 10, Unknown 024 Aug — Email 25, Apple 7, Facebook 10, Unknown 031 Aug — Email 9, Apple 5, Facebook 7, Unknown 031 Aug — Email 9, Apple 5, Facebook 7, Unknown 031 Aug — Email 9, Apple 5, Facebook 7, Unknown 0

“Unknown” means the auth row is gone — the account was deleted.

Table view
WeekEmailAppleFacebookUnknown
2026-08-319570
2026-08-24257100
2026-08-17296101
2026-08-101510201
2026-08-03203200
2026-07-2719371
2026-07-2017043
2026-07-13115100
2026-07-0614393
2026-06-2913472
2026-06-226342
2026-06-158591
2026-06-089180
2026-06-0121451
2026-05-25165161
2026-05-18175152
2026-05-11266112
2026-05-044012201
2026-04-275014203
2026-04-203013121
2026-04-13236134
2026-04-06307201
2026-03-30406332
2026-03-23207112
2026-03-1628290

Engagement

Active user base

How many people are actually using it?

DAU· 0WAU· 111MAU· 327
012525037550002 Apr28 Apr24 May19 Jun15 Jul10 Aug05 Sep10 Mar — DAU 26, WAU 139, MAU 41011 Mar — DAU 31, WAU 141, MAU 40612 Mar — DAU 32, WAU 144, MAU 40113 Mar — DAU 31, WAU 145, MAU 41214 Mar — DAU 25, WAU 145, MAU 41315 Mar — DAU 23, WAU 148, MAU 41516 Mar — DAU 29, WAU 144, MAU 41917 Mar — DAU 16, WAU 141, MAU 41318 Mar — DAU 34, WAU 143, MAU 41419 Mar — DAU 16, WAU 130, MAU 41020 Mar — DAU 23, WAU 120, MAU 41521 Mar — DAU 18, WAU 112, MAU 40922 Mar — DAU 19, WAU 106, MAU 40323 Mar — DAU 20, WAU 99, MAU 40124 Mar — DAU 39, WAU 116, MAU 39225 Mar — DAU 22, WAU 113, MAU 39326 Mar — DAU 11, WAU 112, MAU 39227 Mar — DAU 14, WAU 106, MAU 38928 Mar — DAU 17, WAU 102, MAU 38529 Mar — DAU 11, WAU 98, MAU 38330 Mar — DAU 64, WAU 129, MAU 39831 Mar — DAU 43, WAU 128, MAU 39901 Apr — DAU 34, WAU 136, MAU 40702 Apr — DAU 26, WAU 144, MAU 40203 Apr — DAU 38, WAU 157, MAU 40704 Apr — DAU 39, WAU 168, MAU 41205 Apr — DAU 24, WAU 180, MAU 41006 Apr — DAU 21, WAU 161, MAU 40407 Apr — DAU 36, WAU 167, MAU 41408 Apr — DAU 31, WAU 170, MAU 41509 Apr — DAU 31, WAU 168, MAU 41310 Apr — DAU 32, WAU 161, MAU 41211 Apr — DAU 23, WAU 144, MAU 40712 Apr — DAU 28, WAU 143, MAU 39813 Apr — DAU 18, WAU 141, MAU 39614 Apr — DAU 24, WAU 128, MAU 39315 Apr — DAU 16, WAU 117, MAU 38516 Apr — DAU 30, WAU 121, MAU 38817 Apr — DAU 23, WAU 110, MAU 38318 Apr — DAU 34, WAU 117, MAU 39219 Apr — DAU 29, WAU 123, MAU 39620 Apr — DAU 21, WAU 124, MAU 40121 Apr — DAU 49, WAU 149, MAU 41822 Apr — DAU 26, WAU 146, MAU 41523 Apr — DAU 21, WAU 143, MAU 41324 Apr — DAU 29, WAU 148, MAU 41625 Apr — DAU 17, WAU 134, MAU 41326 Apr — DAU 33, WAU 135, MAU 42527 Apr — DAU 36, WAU 149, MAU 43828 Apr — DAU 44, WAU 150, MAU 45229 Apr — DAU 32, WAU 149, MAU 43430 Apr — DAU 42, WAU 171, MAU 45401 May — DAU 38, WAU 182, MAU 46102 May — DAU 25, WAU 185, MAU 45603 May — DAU 36, WAU 186, MAU 45604 May — DAU 13, WAU 172, MAU 44705 May — DAU 40, WAU 165, MAU 45106 May — DAU 43, WAU 182, MAU 46607 May — DAU 21, WAU 172, MAU 46508 May — DAU 23, WAU 160, MAU 46109 May — DAU 34, WAU 164, MAU 46310 May — DAU 30, WAU 168, MAU 46411 May — DAU 36, WAU 178, MAU 46612 May — DAU 42, WAU 171, MAU 46713 May — DAU 21, WAU 158, MAU 46814 May — DAU 22, WAU 157, MAU 47215 May — DAU 20, WAU 154, MAU 47316 May — DAU 23, WAU 144, MAU 46917 May — DAU 9, WAU 130, MAU 46518 May — DAU 19, WAU 120, MAU 45519 May — DAU 41, WAU 118, MAU 46120 May — DAU 39, WAU 127, MAU 46621 May — DAU 19, WAU 124, MAU 45622 May — DAU 29, WAU 124, MAU 46023 May — DAU 22, WAU 121, MAU 46224 May — DAU 29, WAU 126, MAU 45625 May — DAU 14, WAU 126, MAU 45326 May — DAU 32, WAU 126, MAU 44027 May — DAU 39, WAU 127, MAU 44028 May — DAU 22, WAU 132, MAU 42729 May — DAU 22, WAU 128, MAU 42530 May — DAU 18, WAU 123, MAU 40931 May — DAU 21, WAU 123, MAU 40001 Jun — DAU 9, WAU 120, MAU 39402 Jun — DAU 20, WAU 113, MAU 38603 Jun — DAU 25, WAU 103, MAU 38604 Jun — DAU 12, WAU 98, MAU 37905 Jun — DAU 21, WAU 96, MAU 36806 Jun — DAU 32, WAU 105, MAU 36807 Jun — DAU 19, WAU 106, MAU 36508 Jun — DAU 8, WAU 102, MAU 35909 Jun — DAU 11, WAU 95, MAU 34710 Jun — DAU 33, WAU 102, MAU 34911 Jun — DAU 13, WAU 103, MAU 33612 Jun — DAU 14, WAU 98, MAU 33413 Jun — DAU 13, WAU 82, MAU 33014 Jun — DAU 9, WAU 74, MAU 32315 Jun — DAU 18, WAU 79, MAU 31916 Jun — DAU 27, WAU 88, MAU 32217 Jun — DAU 12, WAU 80, MAU 32718 Jun — DAU 15, WAU 82, MAU 31719 Jun — DAU 5, WAU 77, MAU 30320 Jun — DAU 6, WAU 74, MAU 29921 Jun — DAU 4, WAU 69, MAU 29422 Jun — DAU 8, WAU 64, MAU 28423 Jun — DAU 15, WAU 54, MAU 27624 Jun — DAU 7, WAU 48, MAU 26925 Jun — DAU 3, WAU 39, MAU 25826 Jun — DAU 7, WAU 42, MAU 24527 Jun — DAU 9, WAU 45, MAU 23828 Jun — DAU 5, WAU 45, MAU 23129 Jun — DAU 3, WAU 42, MAU 22630 Jun — DAU 11, WAU 39, MAU 21801 Jul — DAU 30, WAU 63, MAU 22802 Jul — DAU 10, WAU 68, MAU 22503 Jul — DAU 14, WAU 71, MAU 21904 Jul — DAU 10, WAU 71, MAU 21705 Jul — DAU 13, WAU 73, MAU 21406 Jul — DAU 8, WAU 78, MAU 20407 Jul — DAU 11, WAU 78, MAU 19808 Jul — DAU 10, WAU 62, MAU 20009 Jul — DAU 12, WAU 66, MAU 20110 Jul — DAU 24, WAU 73, MAU 20311 Jul — DAU 22, WAU 83, MAU 21512 Jul — DAU 4, WAU 75, MAU 20913 Jul — DAU 9, WAU 75, MAU 20614 Jul — DAU 10, WAU 74, MAU 20715 Jul — DAU 31, WAU 86, MAU 21316 Jul — DAU 12, WAU 82, MAU 20717 Jul — DAU 16, WAU 79, MAU 20618 Jul — DAU 21, WAU 76, MAU 20919 Jul — DAU 3, WAU 77, MAU 20820 Jul — DAU 12, WAU 84, MAU 21421 Jul — DAU 22, WAU 91, MAU 21922 Jul — DAU 10, WAU 75, MAU 22123 Jul — DAU 5, WAU 75, MAU 22124 Jul — DAU 9, WAU 71, MAU 22525 Jul — DAU 8, WAU 59, MAU 22626 Jul — DAU 8, WAU 61, MAU 22527 Jul — DAU 22, WAU 66, MAU 22828 Jul — DAU 27, WAU 73, MAU 23929 Jul — DAU 20, WAU 79, MAU 24330 Jul — DAU 21, WAU 88, MAU 25031 Jul — DAU 15, WAU 90, MAU 23901 Aug — DAU 24, WAU 100, MAU 24202 Aug — DAU 32, WAU 114, MAU 25303 Aug — DAU 32, WAU 119, MAU 25904 Aug — DAU 37, WAU 123, MAU 26505 Aug — DAU 31, WAU 133, MAU 27606 Aug — DAU 28, WAU 139, MAU 28507 Aug — DAU 11, WAU 139, MAU 28608 Aug — DAU 15, WAU 139, MAU 28809 Aug — DAU 15, WAU 132, MAU 28910 Aug — DAU 21, WAU 120, MAU 27811 Aug — DAU 49, WAU 132, MAU 29812 Aug — DAU 14, WAU 118, MAU 30113 Aug — DAU 18, WAU 113, MAU 30614 Aug — DAU 16, WAU 112, MAU 29915 Aug — DAU 15, WAU 110, MAU 30216 Aug — DAU 18, WAU 109, MAU 30317 Aug — DAU 22, WAU 109, MAU 29618 Aug — DAU 43, WAU 105, MAU 30819 Aug — DAU 20, WAU 102, MAU 30820 Aug — DAU 18, WAU 101, MAU 30821 Aug — DAU 42, WAU 123, MAU 32222 Aug — DAU 20, WAU 132, MAU 32923 Aug — DAU 17, WAU 130, MAU 33124 Aug — DAU 23, WAU 134, MAU 34025 Aug — DAU 22, WAU 122, MAU 34626 Aug — DAU 21, WAU 124, MAU 34927 Aug — DAU 46, WAU 134, MAU 35028 Aug — DAU 30, WAU 120, MAU 35629 Aug — DAU 14, WAU 111, MAU 35230 Aug — DAU 20, WAU 112, MAU 35531 Aug — DAU 27, WAU 115, MAU 35501 Sep — DAU 45, WAU 127, MAU 35402 Sep — DAU 26, WAU 129, MAU 35003 Sep — DAU 17, WAU 121, MAU 34804 Sep — DAU 22, WAU 119, MAU 34005 Sep — DAU 0, WAU 111, MAU 327

Active means any action — login, post, comment, respect, follow or event. Login-only would be blind before 2026-01-20.

Table view
DayDAUWAUMAUActions / active user
2026-09-050111327–
2026-09-04221193402
2026-09-03171213481.5
2026-09-02261293502.1
2026-09-01451273542.3
2026-08-31271153551.5
2026-08-30201123551.8
2026-08-29141113522.6
2026-08-28301203561.9
2026-08-27461343501.8
2026-08-26211243491.3
2026-08-25221223461.4
2026-08-24231343401.4
2026-08-23171303311.4
2026-08-22201323292.6
2026-08-21421233221.3
2026-08-20181013081.7
2026-08-19201023081.3
2026-08-18431053081.7
2026-08-17221092961.5
2026-08-16181093032
2026-08-15151103021.5
2026-08-14161122991.6
2026-08-13181133061.9
2026-08-12141183012
2026-08-11491322981.8
2026-08-10211202781.7
2026-08-09151322892
2026-08-08151392882
2026-08-07111392861.2

Stickiness

How much of the monthly base shows up on a given day?

0%5%10%15%20%02 Apr28 Apr24 May19 Jun15 Jul10 Aug05 Sep10 Mar — Stickiness 6.3%11 Mar — Stickiness 7.6%12 Mar — Stickiness 8%13 Mar — Stickiness 7.5%14 Mar — Stickiness 6.1%15 Mar — Stickiness 5.5%16 Mar — Stickiness 6.9%17 Mar — Stickiness 3.9%18 Mar — Stickiness 8.2%19 Mar — Stickiness 3.9%20 Mar — Stickiness 5.5%21 Mar — Stickiness 4.4%22 Mar — Stickiness 4.7%23 Mar — Stickiness 5%24 Mar — Stickiness 9.9%25 Mar — Stickiness 5.6%26 Mar — Stickiness 2.8%27 Mar — Stickiness 3.6%28 Mar — Stickiness 4.4%29 Mar — Stickiness 2.9%30 Mar — Stickiness 16.1%31 Mar — Stickiness 10.8%01 Apr — Stickiness 8.4%02 Apr — Stickiness 6.5%03 Apr — Stickiness 9.3%04 Apr — Stickiness 9.5%05 Apr — Stickiness 5.9%06 Apr — Stickiness 5.2%07 Apr — Stickiness 8.7%08 Apr — Stickiness 7.5%09 Apr — Stickiness 7.5%10 Apr — Stickiness 7.8%11 Apr — Stickiness 5.7%12 Apr — Stickiness 7%13 Apr — Stickiness 4.5%14 Apr — Stickiness 6.1%15 Apr — Stickiness 4.2%16 Apr — Stickiness 7.7%17 Apr — Stickiness 6%18 Apr — Stickiness 8.7%19 Apr — Stickiness 7.3%20 Apr — Stickiness 5.2%21 Apr — Stickiness 11.7%22 Apr — Stickiness 6.3%23 Apr — Stickiness 5.1%24 Apr — Stickiness 7%25 Apr — Stickiness 4.1%26 Apr — Stickiness 7.8%27 Apr — Stickiness 8.2%28 Apr — Stickiness 9.7%29 Apr — Stickiness 7.4%30 Apr — Stickiness 9.3%01 May — Stickiness 8.2%02 May — Stickiness 5.5%03 May — Stickiness 7.9%04 May — Stickiness 2.9%05 May — Stickiness 8.9%06 May — Stickiness 9.2%07 May — Stickiness 4.5%08 May — Stickiness 5%09 May — Stickiness 7.3%10 May — Stickiness 6.5%11 May — Stickiness 7.7%12 May — Stickiness 9%13 May — Stickiness 4.5%14 May — Stickiness 4.7%15 May — Stickiness 4.2%16 May — Stickiness 4.9%17 May — Stickiness 1.9%18 May — Stickiness 4.2%19 May — Stickiness 8.9%20 May — Stickiness 8.4%21 May — Stickiness 4.2%22 May — Stickiness 6.3%23 May — Stickiness 4.8%24 May — Stickiness 6.4%25 May — Stickiness 3.1%26 May — Stickiness 7.3%27 May — Stickiness 8.9%28 May — Stickiness 5.2%29 May — Stickiness 5.2%30 May — Stickiness 4.4%31 May — Stickiness 5.3%01 Jun — Stickiness 2.3%02 Jun — Stickiness 5.2%03 Jun — Stickiness 6.5%04 Jun — Stickiness 3.2%05 Jun — Stickiness 5.7%06 Jun — Stickiness 8.7%07 Jun — Stickiness 5.2%08 Jun — Stickiness 2.2%09 Jun — Stickiness 3.2%10 Jun — Stickiness 9.5%11 Jun — Stickiness 3.9%12 Jun — Stickiness 4.2%13 Jun — Stickiness 3.9%14 Jun — Stickiness 2.8%15 Jun — Stickiness 5.6%16 Jun — Stickiness 8.4%17 Jun — Stickiness 3.7%18 Jun — Stickiness 4.7%19 Jun — Stickiness 1.7%20 Jun — Stickiness 2%21 Jun — Stickiness 1.4%22 Jun — Stickiness 2.8%23 Jun — Stickiness 5.4%24 Jun — Stickiness 2.6%25 Jun — Stickiness 1.2%26 Jun — Stickiness 2.9%27 Jun — Stickiness 3.8%28 Jun — Stickiness 2.2%29 Jun — Stickiness 1.3%30 Jun — Stickiness 5%01 Jul — Stickiness 13.2%02 Jul — Stickiness 4.4%03 Jul — Stickiness 6.4%04 Jul — Stickiness 4.6%05 Jul — Stickiness 6.1%06 Jul — Stickiness 3.9%07 Jul — Stickiness 5.6%08 Jul — Stickiness 5%09 Jul — Stickiness 6%10 Jul — Stickiness 11.8%11 Jul — Stickiness 10.2%12 Jul — Stickiness 1.9%13 Jul — Stickiness 4.4%14 Jul — Stickiness 4.8%15 Jul — Stickiness 14.6%16 Jul — Stickiness 5.8%17 Jul — Stickiness 7.8%18 Jul — Stickiness 10%19 Jul — Stickiness 1.4%20 Jul — Stickiness 5.6%21 Jul — Stickiness 10%22 Jul — Stickiness 4.5%23 Jul — Stickiness 2.3%24 Jul — Stickiness 4%25 Jul — Stickiness 3.5%26 Jul — Stickiness 3.6%27 Jul — Stickiness 9.6%28 Jul — Stickiness 11.3%29 Jul — Stickiness 8.2%30 Jul — Stickiness 8.4%31 Jul — Stickiness 6.3%01 Aug — Stickiness 9.9%02 Aug — Stickiness 12.6%03 Aug — Stickiness 12.4%04 Aug — Stickiness 14%05 Aug — Stickiness 11.2%06 Aug — Stickiness 9.8%07 Aug — Stickiness 3.8%08 Aug — Stickiness 5.2%09 Aug — Stickiness 5.2%10 Aug — Stickiness 7.6%11 Aug — Stickiness 16.4%12 Aug — Stickiness 4.7%13 Aug — Stickiness 5.9%14 Aug — Stickiness 5.4%15 Aug — Stickiness 5%16 Aug — Stickiness 5.9%17 Aug — Stickiness 7.4%18 Aug — Stickiness 14%19 Aug — Stickiness 6.5%20 Aug — Stickiness 5.8%21 Aug — Stickiness 13%22 Aug — Stickiness 6.1%23 Aug — Stickiness 5.1%24 Aug — Stickiness 6.8%25 Aug — Stickiness 6.4%26 Aug — Stickiness 6%27 Aug — Stickiness 13.1%28 Aug — Stickiness 8.4%29 Aug — Stickiness 4%30 Aug — Stickiness 5.6%31 Aug — Stickiness 7.6%01 Sep — Stickiness 12.7%02 Sep — Stickiness 7.4%03 Sep — Stickiness 4.9%04 Sep — Stickiness 6.5%05 Sep — Stickiness 0%

Its own chart rather than a second axis on the one above — two scales on one plot invent a correlation that is not in the data.

Table view
DayStickiness
2026-09-050%
2026-09-046.5%
2026-09-034.9%
2026-09-027.4%
2026-09-0112.7%
2026-08-317.6%
2026-08-305.6%
2026-08-294%
2026-08-288.4%
2026-08-2713.1%
2026-08-266%
2026-08-256.4%
2026-08-246.8%
2026-08-235.1%
2026-08-226.1%
2026-08-2113%
2026-08-205.8%
2026-08-196.5%
2026-08-1814%
2026-08-177.4%
2026-08-165.9%
2026-08-155%
2026-08-145.4%
2026-08-135.9%
2026-08-124.7%
2026-08-1116.4%
2026-08-107.6%
2026-08-095.2%
2026-08-085.2%
2026-08-073.8%

Growth accounting

Is the active base actually growing?

RetainedNewResurrectedChurned
-150-62.525112.520016 Mar13 Apr11 May08 Jun06 Jul03 Aug31 Aug16 Mar — Retained 35, New 37, Resurrected 34, Churned -11316 Mar — Retained 35, New 37, Resurrected 34, Churned -11316 Mar — Retained 35, New 37, Resurrected 34, Churned -11316 Mar — Retained 35, New 37, Resurrected 34, Churned -11323 Mar — Retained 24, New 38, Resurrected 36, Churned -8223 Mar — Retained 24, New 38, Resurrected 36, Churned -8223 Mar — Retained 24, New 38, Resurrected 36, Churned -8223 Mar — Retained 24, New 38, Resurrected 36, Churned -8230 Mar — Retained 48, New 79, Resurrected 53, Churned -5030 Mar — Retained 48, New 79, Resurrected 53, Churned -5030 Mar — Retained 48, New 79, Resurrected 53, Churned -5030 Mar — Retained 48, New 79, Resurrected 53, Churned -5006 Apr — Retained 47, New 55, Resurrected 40, Churned -13306 Apr — Retained 47, New 55, Resurrected 40, Churned -13306 Apr — Retained 47, New 55, Resurrected 40, Churned -13306 Apr — Retained 47, New 55, Resurrected 40, Churned -13313 Apr — Retained 37, New 41, Resurrected 45, Churned -10613 Apr — Retained 37, New 41, Resurrected 45, Churned -10613 Apr — Retained 37, New 41, Resurrected 45, Churned -10613 Apr — Retained 37, New 41, Resurrected 45, Churned -10620 Apr — Retained 36, New 54, Resurrected 45, Churned -8720 Apr — Retained 36, New 54, Resurrected 45, Churned -8720 Apr — Retained 36, New 54, Resurrected 45, Churned -8720 Apr — Retained 36, New 54, Resurrected 45, Churned -8727 Apr — Retained 47, New 83, Resurrected 55, Churned -8827 Apr — Retained 47, New 83, Resurrected 55, Churned -8827 Apr — Retained 47, New 83, Resurrected 55, Churned -8827 Apr — Retained 47, New 83, Resurrected 55, Churned -8804 May — Retained 56, New 67, Resurrected 45, Churned -13004 May — Retained 56, New 67, Resurrected 45, Churned -13004 May — Retained 56, New 67, Resurrected 45, Churned -13004 May — Retained 56, New 67, Resurrected 45, Churned -13011 May — Retained 47, New 40, Resurrected 43, Churned -12111 May — Retained 47, New 40, Resurrected 43, Churned -12111 May — Retained 47, New 40, Resurrected 43, Churned -12111 May — Retained 47, New 40, Resurrected 43, Churned -12118 May — Retained 34, New 35, Resurrected 57, Churned -9618 May — Retained 34, New 35, Resurrected 57, Churned -9618 May — Retained 34, New 35, Resurrected 57, Churned -9618 May — Retained 34, New 35, Resurrected 57, Churned -9625 May — Retained 39, New 32, Resurrected 52, Churned -8725 May — Retained 39, New 32, Resurrected 52, Churned -8725 May — Retained 39, New 32, Resurrected 52, Churned -8725 May — Retained 39, New 32, Resurrected 52, Churned -8701 Jun — Retained 34, New 30, Resurrected 41, Churned -8901 Jun — Retained 34, New 30, Resurrected 41, Churned -8901 Jun — Retained 34, New 30, Resurrected 41, Churned -8901 Jun — Retained 34, New 30, Resurrected 41, Churned -8908 Jun — Retained 28, New 14, Resurrected 32, Churned -7808 Jun — Retained 28, New 14, Resurrected 32, Churned -7808 Jun — Retained 28, New 14, Resurrected 32, Churned -7808 Jun — Retained 28, New 14, Resurrected 32, Churned -7815 Jun — Retained 25, New 19, Resurrected 25, Churned -4915 Jun — Retained 25, New 19, Resurrected 25, Churned -4915 Jun — Retained 25, New 19, Resurrected 25, Churned -4915 Jun — Retained 25, New 19, Resurrected 25, Churned -4922 Jun — Retained 14, New 11, Resurrected 20, Churned -5522 Jun — Retained 14, New 11, Resurrected 20, Churned -5522 Jun — Retained 14, New 11, Resurrected 20, Churned -5522 Jun — Retained 14, New 11, Resurrected 20, Churned -5529 Jun — Retained 14, New 21, Resurrected 37, Churned -3129 Jun — Retained 14, New 21, Resurrected 37, Churned -3129 Jun — Retained 14, New 21, Resurrected 37, Churned -3129 Jun — Retained 14, New 21, Resurrected 37, Churned -3106 Jul — Retained 20, New 25, Resurrected 30, Churned -5306 Jul — Retained 20, New 25, Resurrected 30, Churned -5306 Jul — Retained 20, New 25, Resurrected 30, Churned -5306 Jul — Retained 20, New 25, Resurrected 30, Churned -5313 Jul — Retained 17, New 21, Resurrected 39, Churned -5813 Jul — Retained 17, New 21, Resurrected 39, Churned -5813 Jul — Retained 17, New 21, Resurrected 39, Churned -5813 Jul — Retained 17, New 21, Resurrected 39, Churned -5820 Jul — Retained 11, New 18, Resurrected 32, Churned -6620 Jul — Retained 11, New 18, Resurrected 32, Churned -6620 Jul — Retained 11, New 18, Resurrected 32, Churned -6620 Jul — Retained 11, New 18, Resurrected 32, Churned -6627 Jul — Retained 25, New 27, Resurrected 62, Churned -3627 Jul — Retained 25, New 27, Resurrected 62, Churned -3627 Jul — Retained 25, New 27, Resurrected 62, Churned -3627 Jul — Retained 25, New 27, Resurrected 62, Churned -3603 Aug — Retained 47, New 37, Resurrected 48, Churned -6703 Aug — Retained 47, New 37, Resurrected 48, Churned -6703 Aug — Retained 47, New 37, Resurrected 48, Churned -6703 Aug — Retained 47, New 37, Resurrected 48, Churned -6710 Aug — Retained 36, New 39, Resurrected 34, Churned -9610 Aug — Retained 36, New 39, Resurrected 34, Churned -9610 Aug — Retained 36, New 39, Resurrected 34, Churned -9610 Aug — Retained 36, New 39, Resurrected 34, Churned -9617 Aug — Retained 38, New 43, Resurrected 49, Churned -7117 Aug — Retained 38, New 43, Resurrected 49, Churned -7117 Aug — Retained 38, New 43, Resurrected 49, Churned -7117 Aug — Retained 38, New 43, Resurrected 49, Churned -7124 Aug — Retained 41, New 36, Resurrected 35, Churned -8924 Aug — Retained 41, New 36, Resurrected 35, Churned -8924 Aug — Retained 41, New 36, Resurrected 35, Churned -8924 Aug — Retained 41, New 36, Resurrected 35, Churned -8931 Aug — Retained 41, New 19, Resurrected 42, Churned -7131 Aug — Retained 41, New 19, Resurrected 42, Churned -7131 Aug — Retained 41, New 19, Resurrected 42, Churned -7131 Aug — Retained 41, New 19, Resurrected 42, Churned -71

Net change last week: -10 users. Signups alone hide the leak — churn sits below the line.

Table view
WeekActiveNewRetainedResurrectedChurnedNet
2026-08-3110219414271-10
2026-08-2411236413589-18
2026-08-171304338497121
2026-08-1010939363496-23
2026-08-031323747486718
2026-07-271142725623653
2026-07-206118113266-16
2026-07-1377211739582
2026-07-0675252030532
2026-06-29732114373127
2026-06-224511142055-24
2026-06-156919252549-5
2026-06-087414283278-32
2026-06-0110630344189-18
2026-05-2512332395287-3
2026-05-1812635345796-4
2026-05-11130404743121-38
2026-05-04168675645130-18
2026-04-271868347558850
2026-04-201355436458712
2026-04-13123413745106-20
2026-04-06143554740133-38
2026-03-301807948535082
2026-03-239838243682-8
2026-03-16106373534113-42

Activation

Activation funnel

Where do new users fall out?

Signed upSigned up — Users 1,9781,978 · 100%Activated (any action)Activated (any action) — Users 1,7641,764 · 89.2%Returned (2+ active days)Returned (2+ active days) — Users 699699 · 35.3%Habitual (5+ active days)Habitual (5+ active days) — Users 282282 · 14.3%

Strictly nested — each step is a subset of the one above, so the drop-off is real. Ordered stages, so an ordinal ramp rather than eight identities.

Table view
StepUsers% of signups% of previous step
Signed up1,978100%–
Activated (any action)1,76489.2%89.2%
Returned (2+ active days)69935.3%39.6%
Habitual (5+ active days)28214.3%40.3%

Feature milestones reached

Which parts of the product do people ever find?

Logged in at least onceLogged in at least once — Share of users 80.9%1,601 usersHas a profile photoHas a profile photo — Share of users 51.2%1,013 usersEnabled push notificationsEnabled push notifications — Share of users 47.6%942 usersJoined an eventJoined an event — Share of users 33.6%665 usersUploaded their own photoUploaded their own photo — Share of users 24.7%489 usersGave a respectGave a respect — Share of users 18.8%372 usersFollowed someoneFollowed someone — Share of users 15.6%309 usersCommentedCommented — Share of users 11.1%220 usersOrganised an eventOrganised an event — Share of users 2.7%53 usersWrote a testimonialWrote a testimonial — Share of users 2.6%52 usersPublished a postPublished a post — Share of users 1.4%28 users

Independent milestones, not a funnel. One colour: the bar length already carries the magnitude.

Table view
MilestoneUsers% of usersMedian days to reach
Logged in at least once1,60180.9%0
Has a profile photo1,01351.2%–
Enabled push notifications94247.6%–
Joined an event66533.6%0
Uploaded their own photo48924.7%–
Gave a respect37218.8%3
Followed someone30915.6%5
Commented22011.1%19
Organised an event532.7%0
Wrote a testimonial522.6%17.5
Published a post281.4%3

Activation by signup week

Is onboarding getting better or worse?

ActedContributedCame back
0%25%50%75%100%30 Mar20 Apr11 May01 Jun22 Jun13 Jul03 Aug24 Aug16 Mar — Acted 94.9%, Contributed 25.6%, Came back 15.4%23 Mar — Acted 100%, Contributed 23.7%, Came back 13.2%30 Mar — Acted 100%, Contributed 30.4%, Came back 17.7%06 Apr — Acted 96.5%, Contributed 36.8%, Came back 17.5%13 Apr — Acted 100%, Contributed 19%, Came back 7.1%20 Apr — Acted 98.2%, Contributed 34.5%, Came back 9.1%27 Apr — Acted 97.6%, Contributed 40.5%, Came back 15.5%04 May — Acted 94.4%, Contributed 30.6%, Came back 11.1%11 May — Acted 93%, Contributed 41.9%, Came back 11.6%18 May — Acted 94.6%, Contributed 29.7%, Came back 8.1%25 May — Acted 86.5%, Contributed 29.7%, Came back 16.2%01 Jun — Acted 100%, Contributed 20%, Came back 13.3%08 Jun — Acted 83.3%, Contributed 16.7%, Came back 11.1%15 Jun — Acted 86.4%, Contributed 31.8%, Came back 4.5%22 Jun — Acted 84.6%, Contributed 23.1%, Came back 15.4%29 Jun — Acted 87.5%, Contributed 37.5%, Came back 12.5%06 Jul — Acted 100%, Contributed 38.5%, Came back 19.2%13 Jul — Acted 80.8%, Contributed 30.8%, Came back 7.7%20 Jul — Acted 85.7%, Contributed 14.3%, Came back 28.6%27 Jul — Acted 93.1%, Contributed 17.2%, Came back 13.8%03 Aug — Acted 86%, Contributed 23.3%, Came back 7%10 Aug — Acted 86.7%, Contributed 22.2%, Came back 15.6%17 Aug — Acted 95.6%, Contributed 22.2%, Came back 13.3%24 Aug — Acted 85.7%, Contributed 31%, Came back 26.2%

Each cohort's first 7 days. Incomplete windows are excluded.

Table view
Cohort weekUsersActedContributedCame back
2026-08-244285.7%31%26.2%
2026-08-174595.6%22.2%13.3%
2026-08-104586.7%22.2%15.6%
2026-08-034386%23.3%7%
2026-07-272993.1%17.2%13.8%
2026-07-202185.7%14.3%28.6%
2026-07-132680.8%30.8%7.7%
2026-07-0626100%38.5%19.2%
2026-06-292487.5%37.5%12.5%
2026-06-221384.6%23.1%15.4%
2026-06-152286.4%31.8%4.5%
2026-06-081883.3%16.7%11.1%
2026-06-0130100%20%13.3%
2026-05-253786.5%29.7%16.2%
2026-05-183794.6%29.7%8.1%
2026-05-114393%41.9%11.6%
2026-05-047294.4%30.6%11.1%
2026-04-278497.6%40.5%15.5%
2026-04-205598.2%34.5%9.1%
2026-04-1342100%19%7.1%
2026-04-065796.5%36.8%17.5%
2026-03-3079100%30.4%17.7%
2026-03-2338100%23.7%13.2%
2026-03-163994.9%25.6%15.4%

Retention

Weekly cohort retention

Do cohorts come back?

Cohort weekUsersW1W2W3W4W5W6W7W8W9W10W11W12
2026-08-2442––––––––––––
2026-08-17459%–––––––––––
2026-08-10457%11%––––––––––
2026-08-03437%9%7%–––––––––
2026-07-272910%7%10%10%––––––––
2026-07-202124%14%14%19%14%–––––––
2026-07-1326–8%4%4%12%8%––––––
2026-07-06268%4%4%8%8%8%4%–––––
2026-06-292412%8%–4%12%–4%–––––
2026-06-22138%15%–15%–8%15%–––––
2026-06-15229%–9%4%4%4%–4%––––
2026-06-08186%––––––6%––––
2026-06-013010%3%7%7%3%3%7%–3%––7%
2026-05-25375%–3%––3%3%–3%––5%
2026-05-18375%3%5%–3%5%3%3%3%8%5%5%
2026-05-11439%14%5%–2%–2%––2%–2%
0%24%

Week 0 is omitted: it is the signup week and says more about whether an account ever acted than about retention. Blank cells are weeks that have not elapsed.

Reach

Feature reach

Which features hold on to the people still here?

Ever usedUsed by 30-day actives
Logged inLogged in — Ever used 80.9%Logged in — Used by 30-day actives 64.5%1,601 / 211Joined an eventJoined an event — Ever used 33.6%Joined an event — Used by 30-day actives 44%665 / 144Gave a respectGave a respect — Ever used 18.8%Gave a respect — Used by 30-day actives 20.2%372 / 66Followed someoneFollowed someone — Ever used 15.6%Followed someone — Used by 30-day actives 15.3%309 / 50CommentedCommented — Ever used 11.1%Commented — Used by 30-day actives 13.1%220 / 43Organised an eventOrganised an event — Ever used 2.7%Organised an event — Used by 30-day actives 3.1%53 / 10Wrote a testimonialWrote a testimonial — Ever used 2.6%Wrote a testimonial — Used by 30-day actives 2.1%52 / 7Published a postPublished a post — Ever used 1.4%Published a post — Used by 30-day actives 1.2%28 / 4

A feature far below its lifetime reach among current actives is losing ground.

Table view
FeatureUsers ever% of usersUsers 30d% of 30-day activesEvents 30d
Logged in1,60180.9%21164.5%515
Joined an event66533.6%14444%257
Gave a respect37218.8%6620.2%189
Followed someone30915.6%5015.3%82
Commented22011.1%4313.1%118
Organised an event532.7%103.1%28
Wrote a testimonial522.6%72.1%9
Published a post281.4%41.2%6

Lifecycle of the user base

How much of the base is still alive?

NewNew — Users 793.8%ActiveActive — Users 1115.4%DormantDormant — Users 31215.1%ChurnedChurned — Users 1,26261.3%Never ActivatedNever Activated — Users 21410.4%DeletedDeleted — Users 824%

Active = acted in the last 14 days. Dormant = 15–60 days idle. Churned = 60+ days. One colour: these are six states of one measure, and the bar length already carries it.

Table view
StateUsers% of signupsAvg active daysAvg contributions
new793.8%1.81.3
active1115.4%16.925
dormant31215.1%44.2
churned1,26261.3%2.11.8
never activated21410.4%00
deleted824%0.81.6

Events

Events
331
28 in the last 30 days
Upcoming
7
not yet held
Organizers
59
distinct, all time
Participations
1,534
539 distinct people
Median attendance
4
18.1% drew nobody
Withdrawn
26%
539 joins pulled back
Cancelled
16.3%
54 events
Lead time
5
median days from posting to the outing

Events posted each week

Is anyone still creating outings?

Went aheadCancelled
03.87.511.21516 Mar13 Apr11 May08 Jun06 Jul03 Aug31 Aug16 Mar — Went ahead 5, Cancelled 023 Mar — Went ahead 5, Cancelled 030 Mar — Went ahead 9, Cancelled 230 Mar — Went ahead 9, Cancelled 206 Apr — Went ahead 8, Cancelled 506 Apr — Went ahead 8, Cancelled 513 Apr — Went ahead 7, Cancelled 313 Apr — Went ahead 7, Cancelled 320 Apr — Went ahead 8, Cancelled 027 Apr — Went ahead 9, Cancelled 327 Apr — Went ahead 9, Cancelled 304 May — Went ahead 6, Cancelled 104 May — Went ahead 6, Cancelled 111 May — Went ahead 5, Cancelled 311 May — Went ahead 5, Cancelled 318 May — Went ahead 6, Cancelled 118 May — Went ahead 6, Cancelled 125 May — Went ahead 7, Cancelled 125 May — Went ahead 7, Cancelled 101 Jun — Went ahead 9, Cancelled 008 Jun — Went ahead 4, Cancelled 108 Jun — Went ahead 4, Cancelled 115 Jun — Went ahead 4, Cancelled 115 Jun — Went ahead 4, Cancelled 122 Jun — Went ahead 3, Cancelled 029 Jun — Went ahead 3, Cancelled 006 Jul — Went ahead 3, Cancelled 106 Jul — Went ahead 3, Cancelled 113 Jul — Went ahead 6, Cancelled 020 Jul — Went ahead 6, Cancelled 027 Jul — Went ahead 9, Cancelled 003 Aug — Went ahead 8, Cancelled 103 Aug — Went ahead 8, Cancelled 110 Aug — Went ahead 8, Cancelled 110 Aug — Went ahead 8, Cancelled 117 Aug — Went ahead 4, Cancelled 117 Aug — Went ahead 4, Cancelled 124 Aug — Went ahead 5, Cancelled 031 Aug — Went ahead 7, Cancelled 131 Aug — Went ahead 7, Cancelled 1

Supply is the constraint in a marketplace this size — every participation depends on someone having posted an outing first.

Table view
WeekCreatedCancelledOrganizersParticipationsPer event
2026-08-31816597.4
2026-08-24503377.4
2026-08-17515499.8
2026-08-10915333.7
2026-08-03918475.2
2026-07-27905505.6
2026-07-20605213.5
2026-07-13604376.2
2026-07-06413266.5
2026-06-293033010
2026-06-22303124
2026-06-15515173.4
2026-06-08515285.6
2026-06-01908343.8
2026-05-25816516.4
2026-05-18716456.4
2026-05-11838516.4
2026-05-04717628.9
2026-04-2712310796.6
2026-04-20807556.9
2026-04-131038404
2026-04-061359594.5
2026-03-301126857.7
2026-03-23505367.2
2026-03-16505326.4

Participations each week

And is anyone joining them?

ConfirmedWithdrawn
037.575112.515016 Mar13 Apr11 May08 Jun06 Jul03 Aug31 Aug16 Mar — Confirmed 32, Withdrawn 1616 Mar — Confirmed 32, Withdrawn 1623 Mar — Confirmed 36, Withdrawn 923 Mar — Confirmed 36, Withdrawn 930 Mar — Confirmed 85, Withdrawn 2530 Mar — Confirmed 85, Withdrawn 2506 Apr — Confirmed 59, Withdrawn 1106 Apr — Confirmed 59, Withdrawn 1113 Apr — Confirmed 40, Withdrawn 1113 Apr — Confirmed 40, Withdrawn 1120 Apr — Confirmed 55, Withdrawn 1820 Apr — Confirmed 55, Withdrawn 1827 Apr — Confirmed 79, Withdrawn 2227 Apr — Confirmed 79, Withdrawn 2204 May — Confirmed 62, Withdrawn 1904 May — Confirmed 62, Withdrawn 1911 May — Confirmed 51, Withdrawn 2311 May — Confirmed 51, Withdrawn 2318 May — Confirmed 45, Withdrawn 3118 May — Confirmed 45, Withdrawn 3125 May — Confirmed 51, Withdrawn 925 May — Confirmed 51, Withdrawn 901 Jun — Confirmed 34, Withdrawn 1501 Jun — Confirmed 34, Withdrawn 1508 Jun — Confirmed 28, Withdrawn 908 Jun — Confirmed 28, Withdrawn 915 Jun — Confirmed 17, Withdrawn 915 Jun — Confirmed 17, Withdrawn 922 Jun — Confirmed 12, Withdrawn 222 Jun — Confirmed 12, Withdrawn 229 Jun — Confirmed 30, Withdrawn 429 Jun — Confirmed 30, Withdrawn 406 Jul — Confirmed 26, Withdrawn 906 Jul — Confirmed 26, Withdrawn 913 Jul — Confirmed 37, Withdrawn 813 Jul — Confirmed 37, Withdrawn 820 Jul — Confirmed 21, Withdrawn 420 Jul — Confirmed 21, Withdrawn 427 Jul — Confirmed 50, Withdrawn 1527 Jul — Confirmed 50, Withdrawn 1503 Aug — Confirmed 47, Withdrawn 1903 Aug — Confirmed 47, Withdrawn 1910 Aug — Confirmed 33, Withdrawn 1710 Aug — Confirmed 33, Withdrawn 1717 Aug — Confirmed 49, Withdrawn 2317 Aug — Confirmed 49, Withdrawn 2324 Aug — Confirmed 37, Withdrawn 1224 Aug — Confirmed 37, Withdrawn 1231 Aug — Confirmed 59, Withdrawn 931 Aug — Confirmed 59, Withdrawn 9

Withdrawn means the person joined and later pulled out — a different problem from never joining, and the one an organizer feels on the day.

Table view
WeekConfirmedWithdrawnDistinct peoplePer event
2026-08-31599567.4
2026-08-243712347.4
2026-08-174923469.8
2026-08-103317293.7
2026-08-034719405.2
2026-07-275015385.6
2026-07-20214213.5
2026-07-13378366.2
2026-07-06269266.5
2026-06-293043010
2026-06-22122124
2026-06-15179163.4
2026-06-08289265.6
2026-06-013415323.8
2026-05-25519496.4
2026-05-184531426.4
2026-05-115123476.4
2026-05-046219588.9
2026-04-277922726.6
2026-04-205518486.9
2026-04-134011374
2026-04-065911514.5
2026-03-308525727.7
2026-03-23369337.2
2026-03-163216286.4

How many people actually turn up

Do posted outings draw a crowd?

Nobody joinedNobody joined — Events 4918.1%1–2 joined1–2 joined — Events 4918.1%3–5 joined3–5 joined — Events 6524.1%6–9 joined6–9 joined — Events 6423.7%10+ joined10+ joined — Events 4315.9%

Absolute attendance, not a fill rate: capacity averages 44 while the median outing draws 4, so a percentage would measure how organizers pick a number rather than demand. Cancelled and upcoming events are excluded.

Table view
AttendanceEvents% of events
Nobody joined4918.1%
1–2 joined4918.1%
3–5 joined6524.1%
6–9 joined6423.7%
10+ joined4315.9%

Who does the organising

How concentrated is the supply side?

Organised onceOrganised once — Events 2828 people · 8.5%Organised 2–4Organised 2–4 — Events 3814 people · 11.5%Organised 5–9Organised 5–9 — Events 436 people · 13%Organised 10+Organised 10+ — Events 22211 people · 67.1%

Bars are events; the annotation is how many people account for them. A handful of organizers carrying most of the calendar is the single biggest fragility in a marketplace like this.

Table view
GroupOrganizersEvents% of events
Organised once28288.5%
Organised 2–4143811.5%
Organised 5–964313%
Organised 10+1122267.1%

Do participants come back

Is joining an outing a one-off or a habit?

Joined onceJoined once — People 28753.2%Joined 2–4Joined 2–4 — People 16029.7%Joined 5–9Joined 5–9 — People 5910.9%Joined 10+Joined 10+ — People 336.1%

The share stuck on a single outing is the core-loop retention number — more direct than any of the activity-based measures above, because joining an outing is what the product is for.

Table view
GroupPeople% of participantsParticipations
Joined once28753.2%287
Joined 2–416029.7%423
Joined 5–95910.9%370
Joined 10+336.1%454

What happens to a join request

Confirmed, pulled back, or turned down?

ConfirmedConfirmed — Requests 1,53471.2%WithdrawnWithdrawn — Requests 53925%RejectedRejected — Requests 663.1%PendingPending — Requests 170.8%

Rejected means the organizer declined, which only happens on manual-approval outings.

Table view
OutcomeRequests%PeopleEvents
confirmed1,53471.2%539257
withdrawn53925%298193
rejected663.1%6336
pending170.8%1413

What kind of outing

Is the catalogue varied?

MoyenMoyen — Events 17552.9%FacileFacile — Events 8024.2%DifficileDifficile — Events 7623%

Difficulty is charted; sport is not, because Randonnée accounts for 96.1% of outings — the table below carries the tail.

Table view
DimensionValueEvents%
levelMoyen17552.9%
levelFacile8024.2%
levelDifficile7623%
sportRandonnée31896.1%
sportVélo41.2%
sportTennis20.6%
sportKayak20.6%
sportPing-Pong10.3%
sportPaddle10.3%
sportEscalade10.3%
sportPadel10.3%
sportCourse à pied10.3%

Geography

Where the users are

Is adoption concentrated anywhere?

FRFR — Users 1,53295.7%USUS — Users 120.7%BEBE — Users 120.7%MAMA — Users 90.6%DZDZ — Users 90.6%ESES — Users 40.2%ITIT — Users 40.2%ETET — Users 40.2%DEDE — Users 40.2%NLNL — Users 40.2%CHCH — Users 30.2%CICI — Users 20.1%

Derived from login IPs, so it only covers 2026-01-20 onward. Someone who logs in from two countries counts in both, so the percentages do not sum to 100. Country resolution is reliable; city-level is not, and is left out of this report.

Table view
CountryUsers% of logged-in usersLoginsUsers 30d
FR1,53295.7%7,753212
US120.7%201
BE120.7%723
MA90.6%833
DZ90.6%212
ES40.2%41
IT40.2%50
ET40.2%700
DE40.2%40
NL40.2%80
CH30.2%110
CI20.1%120